Exam (elaborations) International Marketing Chapter 1 t0 14 MCQs (BUS343) 100% correct answers

Exam (elaborations) International Marketing Chapter 1 t0 14 MCQs (BUS343) 100% correct answers a. Chapter 1 b. The listed below is not one of the forms of international trading places defined in the text? c. Indicate one: II. Licensing III. Joint ventures IV. Government-owned operations V. Wholly owned subsidiaries a. A is a local company that has assets that gives it a competitive advantage only in its home market. b. The correct answer is: c. A [defender] is a local company that has assets that gives it a competitive advantageonly in its home market. d. The trading places manager’s task is to plan and execute programs that will ensure a long-term competitive advantage for the company. That includes determining of a specific target market and: e. Indicate one: VI. testing trading places VII. trading places management. VIII. looking at occupants, objects, occasions and objectives IX. developing a uniform money worldwide. a. The best-selling smartphone in China is marketed by: X. Samsung. XI. Xiaomi. XII. Apple. XIII. Mitsubishi. XIV. Android. a. In global trading places, Starbucks is a good example of simultaneously executingall of the growth strategies except: XV. Market penetration. XVI. Market development. XVII. Goods development. XVIII. Market orientation. XIX. Diversification. a. Starbucks dropped the word "Coffee" from its logo. That is an example of: XX. Standardization. XXI. Adaptation. XXII. Diversification. XXIII. Automation. XXIV. Modernization. a. McDonald's developed a vegetarian burger in India. That is an example of: XXV. Market Penetration. XXVI. Market Development. XXVII. Market Diversification. XXVIII. Goods Development. XXIX. Global Trading places. a. A fundamental difference between regular trading places and global trading places isthe: XXX. lack of trading places mix. XXXI. scope of activities. XXXII. lack of strategic planning. XXXIII. focus on resources. XXXIV. lack of communication. a. Walmart exited from the German market due to the fact that Germans XXXV. could find higher rates at discount stores. XXXVI. preferred shopping in larger malls. XXXVII. did not care for American businesses. XXXVIII. preferred "all-in-one" store. XXXIX. preferred only European businesses. a. Starbucks entered India via an alliance with the Tata Group. They are sourcingcoffee beans in India and trading places them at Starbucks stores throughout the world. That is an example of: XL. Market Penetration. XLI. Market Development. XLII. Market Diversification. XLIII. Goods Development. XLIV. Regular Trading places. a. The essence of trading places worldwide is to surpass the competition in creatingperceived cost, which can be represented as: XLV. Cost = Rate/Benefits. XLVI. Cost = Benefits/Rate. XLVII. Cost = Benefits × Rate. XLVIII. Cost = Benefits - Rate. XLIX. Cost = Benefits + Rate. a. The trading places mix is integral to the cost equation which is represented by: L. Cost = Rate/Benefits. LI. Cost = Benefits/Rate. LII. Cost = Benefits × Rate. LIII. Cost = Benefits - Rate. LIV. Cost = Benefits + Rate. a. Renault and its rivals are racing to offer middle-class consumers a new cost proposition by selling cars for the equivalent of $10,000 or less. On the heels of Renault's success with Dacia Logan came the $2,500 Nano from India's TataMotors. That illustrates that: LV. consumers are looking for low rate irrespective of quality.