The Impact of Events
Ready, Set, Get to Know
Anniek Mosterd
, The Impact of Events
Ready, Set, Get to Know
Author: Anniek Mosterd
Student number: 486689
Date and place: Barneveld, June 18th 2021
Module: The Impact of Events
Lecturers: Ms. D. Dijkstra and Mr. J. Meerenburgh
5
,Management Summary
This report describes the solution to the question of Saxion: “Saxion wishes to receive a full-day
programme for first-year students during the Introduction Week. The program should be applicable in
all three cities and applicable for all academies.” The short-term goal for this event is to ensure that
the students feel connected to their school and city, welcomed and informed about their new study.
The long-term goal is to make sure that the Introduction Week contributes to the overall satisfaction
and motivation of the students, shaping Saxion Ambassadors who can positively propagate Saxion.
Guided by the core values connecting, welcoming and informing, a solution to this question is created.
The internal developments within Saxion that are taken into account in creating the concept are the
creation of a community feeling, the investment in relations with students and teachers, growing
awareness in sustainability and the usage of technology. There are also external forces influencing
the events industry. There is a rise seen in the need for consuming social experiences after a long
period of social distancing. Furthermore, social media sentiment is creating opportunities for events.
Lastly, public transport and zero-emission vehicles are rising in popularity to use in events.
The core values of connecting, informing and welcoming are very closely linked to the domain that is
focused on throughout the event. It is of great importance that the Introduction Week will impact the
sociability of the students and create a social community of Saxion ambassadors that will benefit
Saxion in the long run. Therefore, the focus during the event is on outperforming the social domain.
The question of Saxion, the goals and core values flow together in the concept for the Introduction
day: Ready, Set, get to Know. The concept, Ready, Set, Get to Know is a day-filling program to
welcome, connect and inform future students of Saxion by joining activities that contribute to the
overall feeling and well-being of students. The participating students are joining activities in class-size,
rouletting in groups throughout the day to prevent large gatherings. The program for the day is
described in the following sentences. The day starts off with the Good Morning Bootcamp: welcome
and breaking the ice, followed by the Treasure Hunt City Bike Tour: connect and inform about the city.
Then students participate in the Quiz XL: Deventer City: inform about the city. The students have
Lunch: connect to each other and then go to the Student Q&A Market: inform about school and
student-life, from where they join the Volleyball & Soccer Tournament: team building and connecting.
Then spare time is offered, followed by The Big Tent Cantus: connecting. afterwards the students
have Dinner: teamwork and connecting. In the evening, students will join the Bingo Night: connecting
and closing the day off with The Party Boat Trip, where the day will end with a journey over water.
The program is very diverse and inclusive, which is listed as one of the main priorities from the
analysis. Without a doubt, there is an activity for every student. With Ready, Set, Get to Know, there is
a new and innovative way of offering activities that ensures that every student will feel connected,
included, welcomed and informed about the school and the city whilst also taking in mind the theme of
the event. In short, existing ideas are combined in a creative and innovative way.
The impact that will be created with the event is to ensure that the students feel welcome, connected
to teachers and students and informed about the city and the school, feeling inclusive and having fun.
With the event, the bonding is happening right from the start of the event. Collaboration in school will
be forced with or without the event, but the feeling of bonding of the students makes the difference.
The total costs for the event are 27.000 euros. This is the maximum amount of costs, because
sponsors have not yet been taken into this calculation. This results in a price of 24,50 euros per
participating student. The financial ROI is hard to describe for this event because there is no set
budget and there is no direct revenue made with the event. However, another form of ROI is very
applicable for this event. The social ROI for school is not financial, but will result in the number of new
students enrolling, and the number of new students who might be interested in the coming years.
6
, Table of contents
Introduction 5
1. Analysis 6
1.1 The organising company and the reason for the core event 6
1.1.1 Saxion University of Applied Sciences 6
1.1.2 Mission, vision and goals 6
1.1.3 Goals of the organisation in the three domains 6
1.1.4 Target group 7
1.1.5 Question of the organisation 7
1.1.6 Desired result 7
1.2 Internal preconditions and opportunities for your concept 8
1.2.1 Developments within the organisation and the domains 8
1.2.2 Risks for the organisation 8
1.2.3 Preconditions for concept 8
1.2.4 Opportunities for concept 8
1.3 External preconditions and opportunities for your concept 9
1.3.1 Trends and development within the industry 9
1.3.2 Link between trends and developments and developments in 9
organisations 10
1.3.3 Industry forces influencing the event 10
1.3.4 Opportunities and threats 10
1.3.5 Ideas for concept arising from analysis 10
2. Domain 11
3. The concept and the image 12
3.1 The innovative concept 12
3.1.1 The program 12
3.1.2 The innovativity in the concept 14
3.1.3 Alternatives for the different cities 14
3.2 The impact of the concept 15
3.3 Meeting the preconditions of the organisation 16
3.3.1 Internal preconditions 16
3.3.2 External preconditions 17
3.4 Financial consequences and feasibility 18
3.5 Technology within the event 19
3.6 How to measure the impact 19
4. The advice 20
4.1 The activity planning 20
4.2 Capacity from the organisation 20
4.3 Efforts from the stakeholders 22
Bibliography 24
Appendix A: ROI pyramid 26
Appendix B: Stakeholder Matrix Model 27
Appendix C: Mood board 28
Appendix D: Impact models 29
Appendix E: Financial clarification 30
4
Ready, Set, Get to Know
Anniek Mosterd
, The Impact of Events
Ready, Set, Get to Know
Author: Anniek Mosterd
Student number: 486689
Date and place: Barneveld, June 18th 2021
Module: The Impact of Events
Lecturers: Ms. D. Dijkstra and Mr. J. Meerenburgh
5
,Management Summary
This report describes the solution to the question of Saxion: “Saxion wishes to receive a full-day
programme for first-year students during the Introduction Week. The program should be applicable in
all three cities and applicable for all academies.” The short-term goal for this event is to ensure that
the students feel connected to their school and city, welcomed and informed about their new study.
The long-term goal is to make sure that the Introduction Week contributes to the overall satisfaction
and motivation of the students, shaping Saxion Ambassadors who can positively propagate Saxion.
Guided by the core values connecting, welcoming and informing, a solution to this question is created.
The internal developments within Saxion that are taken into account in creating the concept are the
creation of a community feeling, the investment in relations with students and teachers, growing
awareness in sustainability and the usage of technology. There are also external forces influencing
the events industry. There is a rise seen in the need for consuming social experiences after a long
period of social distancing. Furthermore, social media sentiment is creating opportunities for events.
Lastly, public transport and zero-emission vehicles are rising in popularity to use in events.
The core values of connecting, informing and welcoming are very closely linked to the domain that is
focused on throughout the event. It is of great importance that the Introduction Week will impact the
sociability of the students and create a social community of Saxion ambassadors that will benefit
Saxion in the long run. Therefore, the focus during the event is on outperforming the social domain.
The question of Saxion, the goals and core values flow together in the concept for the Introduction
day: Ready, Set, get to Know. The concept, Ready, Set, Get to Know is a day-filling program to
welcome, connect and inform future students of Saxion by joining activities that contribute to the
overall feeling and well-being of students. The participating students are joining activities in class-size,
rouletting in groups throughout the day to prevent large gatherings. The program for the day is
described in the following sentences. The day starts off with the Good Morning Bootcamp: welcome
and breaking the ice, followed by the Treasure Hunt City Bike Tour: connect and inform about the city.
Then students participate in the Quiz XL: Deventer City: inform about the city. The students have
Lunch: connect to each other and then go to the Student Q&A Market: inform about school and
student-life, from where they join the Volleyball & Soccer Tournament: team building and connecting.
Then spare time is offered, followed by The Big Tent Cantus: connecting. afterwards the students
have Dinner: teamwork and connecting. In the evening, students will join the Bingo Night: connecting
and closing the day off with The Party Boat Trip, where the day will end with a journey over water.
The program is very diverse and inclusive, which is listed as one of the main priorities from the
analysis. Without a doubt, there is an activity for every student. With Ready, Set, Get to Know, there is
a new and innovative way of offering activities that ensures that every student will feel connected,
included, welcomed and informed about the school and the city whilst also taking in mind the theme of
the event. In short, existing ideas are combined in a creative and innovative way.
The impact that will be created with the event is to ensure that the students feel welcome, connected
to teachers and students and informed about the city and the school, feeling inclusive and having fun.
With the event, the bonding is happening right from the start of the event. Collaboration in school will
be forced with or without the event, but the feeling of bonding of the students makes the difference.
The total costs for the event are 27.000 euros. This is the maximum amount of costs, because
sponsors have not yet been taken into this calculation. This results in a price of 24,50 euros per
participating student. The financial ROI is hard to describe for this event because there is no set
budget and there is no direct revenue made with the event. However, another form of ROI is very
applicable for this event. The social ROI for school is not financial, but will result in the number of new
students enrolling, and the number of new students who might be interested in the coming years.
6
, Table of contents
Introduction 5
1. Analysis 6
1.1 The organising company and the reason for the core event 6
1.1.1 Saxion University of Applied Sciences 6
1.1.2 Mission, vision and goals 6
1.1.3 Goals of the organisation in the three domains 6
1.1.4 Target group 7
1.1.5 Question of the organisation 7
1.1.6 Desired result 7
1.2 Internal preconditions and opportunities for your concept 8
1.2.1 Developments within the organisation and the domains 8
1.2.2 Risks for the organisation 8
1.2.3 Preconditions for concept 8
1.2.4 Opportunities for concept 8
1.3 External preconditions and opportunities for your concept 9
1.3.1 Trends and development within the industry 9
1.3.2 Link between trends and developments and developments in 9
organisations 10
1.3.3 Industry forces influencing the event 10
1.3.4 Opportunities and threats 10
1.3.5 Ideas for concept arising from analysis 10
2. Domain 11
3. The concept and the image 12
3.1 The innovative concept 12
3.1.1 The program 12
3.1.2 The innovativity in the concept 14
3.1.3 Alternatives for the different cities 14
3.2 The impact of the concept 15
3.3 Meeting the preconditions of the organisation 16
3.3.1 Internal preconditions 16
3.3.2 External preconditions 17
3.4 Financial consequences and feasibility 18
3.5 Technology within the event 19
3.6 How to measure the impact 19
4. The advice 20
4.1 The activity planning 20
4.2 Capacity from the organisation 20
4.3 Efforts from the stakeholders 22
Bibliography 24
Appendix A: ROI pyramid 26
Appendix B: Stakeholder Matrix Model 27
Appendix C: Mood board 28
Appendix D: Impact models 29
Appendix E: Financial clarification 30
4
