SOPHIA PATHWAYS
Introduction to Business
Milestone 2
23 questions were answered correctly.
1- Which of the following describes the purchase of a shopping good?
● Abby purchased a brand-new Corvette sports car.
● Abby purchased a bottle of mouthwash because she ran out of it the night before.
● Abby purchased a new sofa and futon after redesigning her living room.
● Abby purchased a soft drink and muffin on her way to work.
CONCEPT
Product
Hudson had an idea for a new style of lunch box for kids to use when going to school. When he
founded his company, he stated that a certain portion of the profit made from every lunch box
would be donated to feed hungry kids.
2- What type of social responsibility stance below did Hudson take?
● Accomodative
● Proactive
● Obstructionist
● Defensive
CONCEPT
Ethics and Marketing
, 3-Which of the following is NOT a problem associated with the use of social media in
marketing?
● Legal issues related to consumer privacy
● Using social media to build customer loyalty
● Staying current with technology changes
● Constant need for new content
CONCEPT
Technology and Marketing
4-Which of the following is a disadvantage to using an intermediary?
● Can increase the cost of a product or service
● Can increase distribution capabilities
● Can provide expertise a business may lack
● Can provide convenience for the consumer
CONCEPT
Place
5-Which of the following is true about promotion?
● Companies typically select one type of media to use for promotional purposes.
● Public relations is considered promotion for some companies.
● Promotion involves selecting the appropriate distribution channel for goods.
● Companies rely more on traditional advertising media than on internet advertising.
CONCEPT
Promotion
6-Which of the following is true about a market segmentation?
● Focuses more on promotion strategies than pricing strategies
● Describes the phases a product goes through during its lifecycle
● Details all of the possible markets a company should try to reach
● Subdivides the market based on customer traits to focus marketing efforts
CONCEPT
Marketing Strategy
A line of devices from an electronics manufacturer experienced a peak in sales. The company
then decided to simplify the product line to focus on a few key devices and aggressively
promoted these specific products.
7-The product is in which phase of the product life cycle?
● Growth
● Introduction
● Decline
Introduction to Business
Milestone 2
23 questions were answered correctly.
1- Which of the following describes the purchase of a shopping good?
● Abby purchased a brand-new Corvette sports car.
● Abby purchased a bottle of mouthwash because she ran out of it the night before.
● Abby purchased a new sofa and futon after redesigning her living room.
● Abby purchased a soft drink and muffin on her way to work.
CONCEPT
Product
Hudson had an idea for a new style of lunch box for kids to use when going to school. When he
founded his company, he stated that a certain portion of the profit made from every lunch box
would be donated to feed hungry kids.
2- What type of social responsibility stance below did Hudson take?
● Accomodative
● Proactive
● Obstructionist
● Defensive
CONCEPT
Ethics and Marketing
, 3-Which of the following is NOT a problem associated with the use of social media in
marketing?
● Legal issues related to consumer privacy
● Using social media to build customer loyalty
● Staying current with technology changes
● Constant need for new content
CONCEPT
Technology and Marketing
4-Which of the following is a disadvantage to using an intermediary?
● Can increase the cost of a product or service
● Can increase distribution capabilities
● Can provide expertise a business may lack
● Can provide convenience for the consumer
CONCEPT
Place
5-Which of the following is true about promotion?
● Companies typically select one type of media to use for promotional purposes.
● Public relations is considered promotion for some companies.
● Promotion involves selecting the appropriate distribution channel for goods.
● Companies rely more on traditional advertising media than on internet advertising.
CONCEPT
Promotion
6-Which of the following is true about a market segmentation?
● Focuses more on promotion strategies than pricing strategies
● Describes the phases a product goes through during its lifecycle
● Details all of the possible markets a company should try to reach
● Subdivides the market based on customer traits to focus marketing efforts
CONCEPT
Marketing Strategy
A line of devices from an electronics manufacturer experienced a peak in sales. The company
then decided to simplify the product line to focus on a few key devices and aggressively
promoted these specific products.
7-The product is in which phase of the product life cycle?
● Growth
● Introduction
● Decline
