PRE-ASSESSMENT: MARKETING
FUNDAMENTALS PDKO WGU
Which actions represent the facilitating functions of marketing?
Buying and selling
Transporting and storing
Consuming and disposing
Standardizing and grading Correct Answer: Standardizing and grading
A sporting goods company is developing a marketing plan.
Which two statements represent the strategic level for this plan?
The company leadership wants to inspire people to get outdoors more often.
The company leadership seeks to expand distribution to retail specialty shops.
The company leadership organizes nature hikes that depart from participating retailers.
The company leadership uses personal contacts with retailers to increase sales. Correct Answer: The
company leadership wants to inspire people to get outdoors more often.
The company leadership seeks to expand distribution to retail specialty shops.
An outdoor clothing company is revising its marketing plan and wants to emphasize sales promotion
strategies.
Which goal of this marketing plan is considered strategic?
Enhance dealer effectiveness
Place in-store product displays
Attend recreational sporting events
Advertise on lifestyle-oriented websites Correct Answer: Enhance dealer effectiveness
A home improvement store has a cooler that contains soft drinks and other beverages at its checkout
lanes. The company believes this is a way to increase profits, while providing a better shopping
experience for its customers.
Which type of utility is being provided here?
Time
Form
Place
Ownership Correct Answer: Place
A large clothing manufacturer wants to begin offering athletic apparel in a market that is already
dominated by two well-known companies. The new manufacturer will impact the other two companies'
market share.
Which of Porter's five forces will the two well-known companies experience?
, Threat of new entrants
Bargaining power of buyers
Threat of substitute products
Bargaining power of suppliers Correct Answer: Threat of new entrants
A group of small, independent grocery store owners have come together to negotiate better prices for
meat products from suppliers.
Which of Porter's five forces do the store owners represent to the meat suppliers?
Threat of new entrants
Bargaining power of buyers
Threat of substitute products
Bargaining power of suppliers Correct Answer: Bargaining power of buyers
What is an advantage of using first-mover strategy?
Companies reduce their risk.
Companies capture the greatest market share.
Companies recognize changes in customer needs.
Companies avoid complacency in pre-market innovation. Correct Answer: Companies capture the
greatest market share.
A new clothing company is trying to penetrate the department store market by offering its clothing at a
cost to customers that is lower than expected. The intent is to build a loyal customer base.
Which element of the marketing mix does this represent?
Price
Purchasing
Promotion
Distribution Correct Answer: Price
Company A, a medical supply company, offers low prices and free shipping on any sized order. However,
the company has noticed that one of its competitors, Company B, has a larger market share, despite
higher prices. Upon investigating further, Company A realizes that Company B has a trained sales team
that visits each client to close its sales.
What is the marketing mix element that company B emphasizes over company A?
Price
Product
Promotion
Distribution Correct Answer: Promotion
FUNDAMENTALS PDKO WGU
Which actions represent the facilitating functions of marketing?
Buying and selling
Transporting and storing
Consuming and disposing
Standardizing and grading Correct Answer: Standardizing and grading
A sporting goods company is developing a marketing plan.
Which two statements represent the strategic level for this plan?
The company leadership wants to inspire people to get outdoors more often.
The company leadership seeks to expand distribution to retail specialty shops.
The company leadership organizes nature hikes that depart from participating retailers.
The company leadership uses personal contacts with retailers to increase sales. Correct Answer: The
company leadership wants to inspire people to get outdoors more often.
The company leadership seeks to expand distribution to retail specialty shops.
An outdoor clothing company is revising its marketing plan and wants to emphasize sales promotion
strategies.
Which goal of this marketing plan is considered strategic?
Enhance dealer effectiveness
Place in-store product displays
Attend recreational sporting events
Advertise on lifestyle-oriented websites Correct Answer: Enhance dealer effectiveness
A home improvement store has a cooler that contains soft drinks and other beverages at its checkout
lanes. The company believes this is a way to increase profits, while providing a better shopping
experience for its customers.
Which type of utility is being provided here?
Time
Form
Place
Ownership Correct Answer: Place
A large clothing manufacturer wants to begin offering athletic apparel in a market that is already
dominated by two well-known companies. The new manufacturer will impact the other two companies'
market share.
Which of Porter's five forces will the two well-known companies experience?
, Threat of new entrants
Bargaining power of buyers
Threat of substitute products
Bargaining power of suppliers Correct Answer: Threat of new entrants
A group of small, independent grocery store owners have come together to negotiate better prices for
meat products from suppliers.
Which of Porter's five forces do the store owners represent to the meat suppliers?
Threat of new entrants
Bargaining power of buyers
Threat of substitute products
Bargaining power of suppliers Correct Answer: Bargaining power of buyers
What is an advantage of using first-mover strategy?
Companies reduce their risk.
Companies capture the greatest market share.
Companies recognize changes in customer needs.
Companies avoid complacency in pre-market innovation. Correct Answer: Companies capture the
greatest market share.
A new clothing company is trying to penetrate the department store market by offering its clothing at a
cost to customers that is lower than expected. The intent is to build a loyal customer base.
Which element of the marketing mix does this represent?
Price
Purchasing
Promotion
Distribution Correct Answer: Price
Company A, a medical supply company, offers low prices and free shipping on any sized order. However,
the company has noticed that one of its competitors, Company B, has a larger market share, despite
higher prices. Upon investigating further, Company A realizes that Company B has a trained sales team
that visits each client to close its sales.
What is the marketing mix element that company B emphasizes over company A?
Price
Product
Promotion
Distribution Correct Answer: Promotion
