BUSBTC 320 QUESTIONS AND ANSWERS
Various government agencies have launched campaigns to encourage energy conservation and concern
for the environment, as well as discourage smoking, illegal drug use, and obesity. This illustrates
__________ marketing. Correct Answer: social
Apple encourages customers to form local Apple user groups. This is an example of a __________.
Correct Answer: club marketing program
JetBlue's promise to put "You Above All" by "bringing humanity back to travel" is their __________.
Correct Answer: value proposition
Sally purchased a newly introduced moisturizing lotion. By attempting to find out if the lotion's
perceived performance matched her expectations, Sally was measuring her level of customer
__________. Correct Answer: satisfaction
__________ are the form human needs take as they are shaped by culture and individual personality.
Correct Answer: wants
P&G's decision to eliminate dozens of major brands from its portfolio including Crisco, Folgers, and Jif to
focus on household care, beauty, and grooming products is an example of __________. Correct Answer:
pruning
Ainsworth is a toy manufacturer based in Australia. Which of the following most likely indicates that
Ainsworth is following a diversification strategy? Correct Answer: Ainsworth enters the U.S. market with
a line of children's clothing.
Traxx is a newly emerging shoe manufacturing company. After extensive market research, Traxx divides
its market into professional athletes, "hobbyists" or amateur players, and people who wear shoes as
part of their casual attire. Each category has its own needs, traits, and marketing goals. In this scenario,
Traxx has engaged in market __________. Correct Answer: segmentation
Which of the following companies is using a divesting strategy? Correct Answer: When sales of its
clothing division decline, Blackstone's sells off the division to a competitor.
Evaluating the results of marketing strategies and plans and taking corrective action to ensure that the
objectives are attained is called __________. Correct Answer: marketing control
Which of the following is most likely a true statement about baby boomers? Correct Answer: They are
the wealthiest generation in U.S. history.
Recyclable or biodegradable packaging, recycled materials and components, and better pollution
controls are ways that marketers have responded to the __________. Correct Answer: environmental
sustainability movement
Various government agencies have launched campaigns to encourage energy conservation and concern
for the environment, as well as discourage smoking, illegal drug use, and obesity. This illustrates
__________ marketing. Correct Answer: social
Apple encourages customers to form local Apple user groups. This is an example of a __________.
Correct Answer: club marketing program
JetBlue's promise to put "You Above All" by "bringing humanity back to travel" is their __________.
Correct Answer: value proposition
Sally purchased a newly introduced moisturizing lotion. By attempting to find out if the lotion's
perceived performance matched her expectations, Sally was measuring her level of customer
__________. Correct Answer: satisfaction
__________ are the form human needs take as they are shaped by culture and individual personality.
Correct Answer: wants
P&G's decision to eliminate dozens of major brands from its portfolio including Crisco, Folgers, and Jif to
focus on household care, beauty, and grooming products is an example of __________. Correct Answer:
pruning
Ainsworth is a toy manufacturer based in Australia. Which of the following most likely indicates that
Ainsworth is following a diversification strategy? Correct Answer: Ainsworth enters the U.S. market with
a line of children's clothing.
Traxx is a newly emerging shoe manufacturing company. After extensive market research, Traxx divides
its market into professional athletes, "hobbyists" or amateur players, and people who wear shoes as
part of their casual attire. Each category has its own needs, traits, and marketing goals. In this scenario,
Traxx has engaged in market __________. Correct Answer: segmentation
Which of the following companies is using a divesting strategy? Correct Answer: When sales of its
clothing division decline, Blackstone's sells off the division to a competitor.
Evaluating the results of marketing strategies and plans and taking corrective action to ensure that the
objectives are attained is called __________. Correct Answer: marketing control
Which of the following is most likely a true statement about baby boomers? Correct Answer: They are
the wealthiest generation in U.S. history.
Recyclable or biodegradable packaging, recycled materials and components, and better pollution
controls are ways that marketers have responded to the __________. Correct Answer: environmental
sustainability movement
