GCU MKT 315 FINAL EXAM
A message is conveyed by means of an ___, such as a sales person or advertising media Correct Answer:
channel of communication
the process of having a sender transform an idea into a set of symbols in communication is Correct
Answer: encoding
the info sent by a source reciever in the communication process is called Correct Answer: a message
profit equation Correct Answer: total revenue minus total cost
total money recieved from sale of a product is Correct Answer: total revenue
after a reciever responds to a message, the senders interpretation of it is called Correct Answer:
feedback
form of communication seeks to influence feelings/opinions is referred to as Correct Answer: public
relations
stage of personnel selling process to ensure customer satisfaction Correct Answer: follow up
personal selling process encompasses ___ distinct selling stages Correct Answer: 6
any form of nonpersonnel communication of a product, service is referred to as Correct Answer:
advertising
pull strategy Correct Answer: consumers ask retailers for the product
salesperson who processes routine orders Correct Answer: order taker
2 types of personnel selling Correct Answer: order taking
order getting
combination compensation plan Correct Answer: paid salary plus commission on sales or profits
generated
social media site Correct Answer: social network
click-thru rate Correct Answer: how many people click on the website
electronic junk mail Correct Answer: spam
user generated content Correct Answer: another term of social media
A message is conveyed by means of an ___, such as a sales person or advertising media Correct Answer:
channel of communication
the process of having a sender transform an idea into a set of symbols in communication is Correct
Answer: encoding
the info sent by a source reciever in the communication process is called Correct Answer: a message
profit equation Correct Answer: total revenue minus total cost
total money recieved from sale of a product is Correct Answer: total revenue
after a reciever responds to a message, the senders interpretation of it is called Correct Answer:
feedback
form of communication seeks to influence feelings/opinions is referred to as Correct Answer: public
relations
stage of personnel selling process to ensure customer satisfaction Correct Answer: follow up
personal selling process encompasses ___ distinct selling stages Correct Answer: 6
any form of nonpersonnel communication of a product, service is referred to as Correct Answer:
advertising
pull strategy Correct Answer: consumers ask retailers for the product
salesperson who processes routine orders Correct Answer: order taker
2 types of personnel selling Correct Answer: order taking
order getting
combination compensation plan Correct Answer: paid salary plus commission on sales or profits
generated
social media site Correct Answer: social network
click-thru rate Correct Answer: how many people click on the website
electronic junk mail Correct Answer: spam
user generated content Correct Answer: another term of social media
