Mkt 373 final exam
services marketing Correct Answer: food service management and retail operations- (invetory
management, sales force supervision, service staff supervision, customer relations, purchasing, catering)
facility management Correct Answer: physical facility, parking, entrance/exit layouts, restrooms,
foodservice areas, seating areas
customer relationship management (CRM) Correct Answer: important with emergence of technology
database marketing- (revenue opportunities, marketing performance, business analysis, generating
leads)
ways to gain experience in sports marketing Correct Answer: education, internship, volunteer, work
experience
order taking Correct Answer: selling roles in which a salesperson handles inbound inquiries or orders by
telephone or email
order getting Correct Answer: ticket salesperson contact w prospective or current customers in an
attempt to persuade them to by more tickets (mostly on phone)
leads Correct Answer: indiviudals who indicate interest in sports brand
personal branding Correct Answer: the process by which we market ourselves to others
licensing Correct Answer: legal agreement in which a brand owner grants use of its brand name or
marks to another company
licensor Correct Answer: enjoys the fruits of building a successful brand by recieving royalties from
licenses that make investments to produce and market licensed goods
lincesee Correct Answer: takes on the responsibility and risk for product manufacturing securing
distribution outlets and promoting the products
corporate social responsibility Correct Answer: a managerial philosophy that guides an organizations
business decisions to have an overall positive impact on society
networking Correct Answer: -builds good relationships
-network with business professionals (research background, look for common ground, interpersonal
skills)
-face to face networking
-social networking websites
-long process of communication
brand building Correct Answer: decisions such as selecting a brand name and design, logo, color scheme
services marketing Correct Answer: food service management and retail operations- (invetory
management, sales force supervision, service staff supervision, customer relations, purchasing, catering)
facility management Correct Answer: physical facility, parking, entrance/exit layouts, restrooms,
foodservice areas, seating areas
customer relationship management (CRM) Correct Answer: important with emergence of technology
database marketing- (revenue opportunities, marketing performance, business analysis, generating
leads)
ways to gain experience in sports marketing Correct Answer: education, internship, volunteer, work
experience
order taking Correct Answer: selling roles in which a salesperson handles inbound inquiries or orders by
telephone or email
order getting Correct Answer: ticket salesperson contact w prospective or current customers in an
attempt to persuade them to by more tickets (mostly on phone)
leads Correct Answer: indiviudals who indicate interest in sports brand
personal branding Correct Answer: the process by which we market ourselves to others
licensing Correct Answer: legal agreement in which a brand owner grants use of its brand name or
marks to another company
licensor Correct Answer: enjoys the fruits of building a successful brand by recieving royalties from
licenses that make investments to produce and market licensed goods
lincesee Correct Answer: takes on the responsibility and risk for product manufacturing securing
distribution outlets and promoting the products
corporate social responsibility Correct Answer: a managerial philosophy that guides an organizations
business decisions to have an overall positive impact on society
networking Correct Answer: -builds good relationships
-network with business professionals (research background, look for common ground, interpersonal
skills)
-face to face networking
-social networking websites
-long process of communication
brand building Correct Answer: decisions such as selecting a brand name and design, logo, color scheme
