MKT 315 Final
Unplanned sudden sound distracting an ad reader preventing him from recalling the message Correct
Answer: Noise
The number of times an average person in the target market is exposed to a message Correct Answer:
Frequency
What advantage does adding new channels to a multichannel distribution system provide? Correct
Answer: Expands market and sales coverage
What incorporates the use of web pages, sponsorships, press releases, and special events Correct
Answer: public relations
A salesperson seeks to discover information about a prospective buyer Correct Answer: pre-approach
What do you need to review to determine the success of the recent digital marketing campaign? Correct
Answer: analytics
A salesperson presents the value of the product and offers solutions to customer problems Correct
Answer: presentation
James, the web designer, included a ______ page in order to share positive consumer reviews Correct
Answer: testimonial
Why is it beneficial to use digital catalogs? Correct Answer: no printing costs
What does Rocket Burger implement in order to optimize local search engine queries? Correct Answer:
Local SEO
Free or minimal cost items offered by companies to entice customers to buy their products Correct
Answer: Premiums
The ROI equation does not Correct Answer: include customer service values
What should an effective IMC and promotion program begin with? Correct Answer: Discovering the
target audience
What do companies offer in order to provide customers with an opportunity to try their product?
Correct Answer: Samples
In the communication process, an advertisement of a particular phone model is considered Correct
Answer: the message
What marketing channel is used to sell products exclusively door-to-door? Correct Answer: direct
Unplanned sudden sound distracting an ad reader preventing him from recalling the message Correct
Answer: Noise
The number of times an average person in the target market is exposed to a message Correct Answer:
Frequency
What advantage does adding new channels to a multichannel distribution system provide? Correct
Answer: Expands market and sales coverage
What incorporates the use of web pages, sponsorships, press releases, and special events Correct
Answer: public relations
A salesperson seeks to discover information about a prospective buyer Correct Answer: pre-approach
What do you need to review to determine the success of the recent digital marketing campaign? Correct
Answer: analytics
A salesperson presents the value of the product and offers solutions to customer problems Correct
Answer: presentation
James, the web designer, included a ______ page in order to share positive consumer reviews Correct
Answer: testimonial
Why is it beneficial to use digital catalogs? Correct Answer: no printing costs
What does Rocket Burger implement in order to optimize local search engine queries? Correct Answer:
Local SEO
Free or minimal cost items offered by companies to entice customers to buy their products Correct
Answer: Premiums
The ROI equation does not Correct Answer: include customer service values
What should an effective IMC and promotion program begin with? Correct Answer: Discovering the
target audience
What do companies offer in order to provide customers with an opportunity to try their product?
Correct Answer: Samples
In the communication process, an advertisement of a particular phone model is considered Correct
Answer: the message
What marketing channel is used to sell products exclusively door-to-door? Correct Answer: direct
