2022
Transformational Leadership
PREPARED BY: IBRAHIM RAHAL
INSTRUCTOR: DR. ALI EL DIRANI
, Introduction
Competitive forces are tougher than ever before in today's climate, and firms must depend on an
innovative business model and discover strategies to not only gain sustainable competitive
advantages but also to lessen the stress and pressure experienced by their staff.
Covid-19, political unrest, recessions, it's almost impossible to escape from the never-ending
uncertainties we are living in. Despite this, people turn to their leaders for direction and
assurance in challenging moments more than ever before. Though it is not easy for leaders to
keep their effectiveness, lead companies to success, and encourage employees in an environment
based on trust and respect.
There are distinctive styles of leadership, but we will focus in this paper on ‘Transformational
Leadership and how it relates to Strategic Management and its value in sustainable competitive
advantages.
Transformational Leadership: Theoretical Approach
The theory of ‘Transforming Leadership’ was first introduced by James McGregor Burns in
1978. Transformational leadership can motivate followers to make positive changes. This type of
leader is usually full of confidence, energy, enthusiasm, and ambition. They are concerned about
more than just selves and processes, but it also encompasses “the welfare of every single
individual in the group to generate better performance” (Rawat, 2015) by inspiring employees in
ways other than exchanges and rewards.
This concept is then developed by Bernard M. Bass by introducing ways of measuring and rating
the achievement of transformative leaders, as well as the fundamental principle of leaders
showing genuine and focused energy to inspire other team members to emulate them. Those
Transformational Leadership
PREPARED BY: IBRAHIM RAHAL
INSTRUCTOR: DR. ALI EL DIRANI
, Introduction
Competitive forces are tougher than ever before in today's climate, and firms must depend on an
innovative business model and discover strategies to not only gain sustainable competitive
advantages but also to lessen the stress and pressure experienced by their staff.
Covid-19, political unrest, recessions, it's almost impossible to escape from the never-ending
uncertainties we are living in. Despite this, people turn to their leaders for direction and
assurance in challenging moments more than ever before. Though it is not easy for leaders to
keep their effectiveness, lead companies to success, and encourage employees in an environment
based on trust and respect.
There are distinctive styles of leadership, but we will focus in this paper on ‘Transformational
Leadership and how it relates to Strategic Management and its value in sustainable competitive
advantages.
Transformational Leadership: Theoretical Approach
The theory of ‘Transforming Leadership’ was first introduced by James McGregor Burns in
1978. Transformational leadership can motivate followers to make positive changes. This type of
leader is usually full of confidence, energy, enthusiasm, and ambition. They are concerned about
more than just selves and processes, but it also encompasses “the welfare of every single
individual in the group to generate better performance” (Rawat, 2015) by inspiring employees in
ways other than exchanges and rewards.
This concept is then developed by Bernard M. Bass by introducing ways of measuring and rating
the achievement of transformative leaders, as well as the fundamental principle of leaders
showing genuine and focused energy to inspire other team members to emulate them. Those
