OE102 Customer Insight Tooling
Fortune Coffee BV
Student : Dario Mulder, 650868
Educational unit: Customer Insight Tooling, OE102
University: Inholland University of Applied Sciences
Location: Rotterdam
Accompanying teacher: Mr. Arends
Company: Fortune Coffee
Deadline: 30 May 2022
th
,Title page
Student : Dario Mulder, 650868
Educational unit: Customer Insight Tooling, OE102
University: Inholland University of Applied Sciences
Location: Rotterdam
Accompanying teacher: Mr. Arends
Company: Fortune Coffee
Deadline: 30 May 2022
th
,Foreword
For Customer Insight Tooling, I carried out several analyses on the impact of various themes.
Each company is a unit that wants to perform as well as possible. That is why it is so
important to gain insight into how you perform as a company and where improvements can
be made. This study for Fortune Coffee took a broad view of how they can improve their
Customer Journey
I would like to thank Fortune Coffee for their trust and cooperation. It was an instructive and
interesting process for both of us and we hope that Fortune Coffee can add value to its daily
operations with the help of this research. In addition, we would like to wish Mr. Arends a lot
of reading pleasure.
For all questions, I can of course both be contacted, via:
Dario Mulder:
Dario Mulder
Rotterdam
29-05-2022
, Table of contents
Foreword.....................................................................................................................................3
Summary advice..........................................................................................................................5
Advice module 1, Digital marketing............................................................................................6
Advice module 2, Search Engine Optimization (SEO).................................................................7
Advice module 3, Search Engine Marketing (SEM).....................................................................9
Advice module 4, Social Media Marketing...............................................................................10
Advice module 5, Website development and optimization.....................................................12
Advice module 6, CRM..............................................................................................................14
Advice Module 7, E-mail marketing..........................................................................................15
List of references.......................................................................................................................16
Annexes.....................................................................................................................................16
Annex 1 answers to Module 1..............................................................................................16
Annex 2 Answers to module 2..............................................................................................21
Annex 3 answers to module 3...............................................................................................24
Annex 4 answers to module 4...............................................................................................27
Annex 5 answers to module 5...............................................................................................31
Annex 6 Answers to module 6..............................................................................................35
Annex 7 answers to module 7...............................................................................................37
Fortune Coffee BV
Student : Dario Mulder, 650868
Educational unit: Customer Insight Tooling, OE102
University: Inholland University of Applied Sciences
Location: Rotterdam
Accompanying teacher: Mr. Arends
Company: Fortune Coffee
Deadline: 30 May 2022
th
,Title page
Student : Dario Mulder, 650868
Educational unit: Customer Insight Tooling, OE102
University: Inholland University of Applied Sciences
Location: Rotterdam
Accompanying teacher: Mr. Arends
Company: Fortune Coffee
Deadline: 30 May 2022
th
,Foreword
For Customer Insight Tooling, I carried out several analyses on the impact of various themes.
Each company is a unit that wants to perform as well as possible. That is why it is so
important to gain insight into how you perform as a company and where improvements can
be made. This study for Fortune Coffee took a broad view of how they can improve their
Customer Journey
I would like to thank Fortune Coffee for their trust and cooperation. It was an instructive and
interesting process for both of us and we hope that Fortune Coffee can add value to its daily
operations with the help of this research. In addition, we would like to wish Mr. Arends a lot
of reading pleasure.
For all questions, I can of course both be contacted, via:
Dario Mulder:
Dario Mulder
Rotterdam
29-05-2022
, Table of contents
Foreword.....................................................................................................................................3
Summary advice..........................................................................................................................5
Advice module 1, Digital marketing............................................................................................6
Advice module 2, Search Engine Optimization (SEO).................................................................7
Advice module 3, Search Engine Marketing (SEM).....................................................................9
Advice module 4, Social Media Marketing...............................................................................10
Advice module 5, Website development and optimization.....................................................12
Advice module 6, CRM..............................................................................................................14
Advice Module 7, E-mail marketing..........................................................................................15
List of references.......................................................................................................................16
Annexes.....................................................................................................................................16
Annex 1 answers to Module 1..............................................................................................16
Annex 2 Answers to module 2..............................................................................................21
Annex 3 answers to module 3...............................................................................................24
Annex 4 answers to module 4...............................................................................................27
Annex 5 answers to module 5...............................................................................................31
Annex 6 Answers to module 6..............................................................................................35
Annex 7 answers to module 7...............................................................................................37
