Foundations of Marketing, Pride - Exam Preparation Test Bank (Downloadable Doc)

Chapter 1—Customer-Driven Strategic Marketing




ESSAY



1. Suppose you are a marketing manager at Procter & Gamble for a new, all-purpose cleaning
product. List four marketing mix variables and describe the decisions and activities associated
with each.


ANS:

Answer not provided.


PTS: 1 DIF: Moderate

OBJ: 01-02 Understand several important marketing terms, including target market, marketing
mix, marketing exchanges, and marketing environment.

NAT: AACSB: Reflective Thinking | MKTG: Model Marketing Plan

MSC: Application



2. Describe several activities encompassed by the distribution variable.


ANS:

Answer not provided.


PTS: 1 DIF: Moderate

OBJ: 01-02 Understand several important marketing terms, including target market, marketing
mix, marketing exchanges, and marketing environment.

NAT: AACSB: Reflective Thinking | MKTG: Model Distribution

MSC: Knowledge

,3. Explain why marketing efforts should be oriented toward creating and sustaining satisfying
exchange relationships.


ANS:

Answer not provided.


PTS: 1 DIF: Easy

OBJ: 01-02 Understand several important marketing terms, including target market, marketing
mix, marketing exchanges, and marketing environment.

NAT: AACSB: Analytic | MKTG: Model Strategy MSC: Knowledge



4. What is meant by the term relationship marketing? How does relationship marketing affect the
customer?


ANS:

Answer not provided.


PTS: 1 DIF: Easy

OBJ: 01-02 Understand several important marketing terms, including target market, marketing
mix, marketing exchanges, and marketing environment.

NAT: AACSB: Reflective Thinking | MKTG: Model Customer MSC: Knowledge



5. What are the three ways that marketing environment forces affect a marketer's ability to create
satisfying exchange relationships?


ANS:

Answer not provided.


PTS: 1 DIF: Moderate

OBJ: 01-02 Understand several important marketing terms, including target market, marketing
mix, marketing exchanges, and marketing environment.

, NAT: AACSB: Analytic | MKTG: Model Strategy MSC: Knowledge



6. What is meant by the term marketing concept, and what departments of a company does it affect?


ANS:

Answer not provided.


PTS: 1 DIF: Easy

OBJ: 01-03 Be aware of the marketing concept and market orientation.

NAT: AACSB: Reflective Thinking | MKTG: Model Marketing Plan

MSC: Knowledge



7. What does it mean for a company to be marketing-oriented? What are the most important factors
involved in being marketing-oriented?


ANS:

Answer not provided.


PTS: 1 DIF: Moderate

OBJ: 01-03 Be aware of the marketing concept and market orientation.

NAT: AACSB: Reflective Thinking | MKTG: Model Marketing Plan | MKTG: Model Customer

MSC: Knowledge



8. Define the term value, and explain how people determine a product's value.


ANS:

Answer not provided.


PTS: 1 DIF: Easy

, OBJ: 01-04 Understand the importance of building customer relationships.

NAT: AACSB: Communication | MKTG: Model Marketing Plan | MKTG: Model Customer

MSC: Knowledge



9. Define the term marketing management, and describe its four major components.


ANS:

Answer not provided.


PTS: 1 DIF: Easy

OBJ: 01-05 Explain the major marketing functions that are part of the marketing management
process. NAT: AACSB: Communication | MKTG: Model Marketing Plan

MSC: Knowledge



10. Why is marketing important to businesses and to the economy?


ANS:

Answer not provided.


PTS: 1 DIF: Moderate

OBJ: 01-06 Understand the role of marketing in our society.

NAT: AACSB: Reflective Thinking | MKTG: Model Marketing Plan

MSC: Knowledge



11. Explain why a knowledge of marketing is beneficial for all students.


ANS:

Answer not provided.