Preface
This test bank is for the sixth edition of the book Global Marketing by Warren J.
Keegan and Mark C. Green, published by Pearson Prentice Hall. This edition of the book has
been revised and updated from the earlier edition. It is very well organized into 17
Chapters. Questions and choices are provided in a similar format for all chapters. The text
bank contains 40 True and False questions; 40 Multiple Choice questions; and 10 essay type
questions for all 17 chapters. The questions are organized based on the chapter pages, and
the difficulty level of each question is provided. Correct answers to all questions, including
the essay questions, are provided for each question.
This Test Item File supports Association to Advance Collegiate Schools of Business
(AACSB) International Accreditation
Each chapter of the Test Item File was prepared with the AACSB curricula standards in
mind. Where appropriate, the answer line of each question indicates a category within
which the question falls*. This AACSB reference helps instructors identify those test
questions that support that organization’s learning goals.
*Please note that not all test questions will indicate an AACSB category.
What is the AACSB?
AACSB is a not-for-profit corporation of educational institutions, corporations and other
organizations devoted to the promotion and improvement of higher education in business
,administration and accounting. A collegiate institution offering degrees in business
administration or accounting may volunteer for AACSB accreditation review. The AACSB
makes initial accreditation decisions and conducts periodic reviews to promote continuous
quality improvement in management education. Pearson Education is a proud member of
the AACSB and is pleased to provide advice to help you apply AACSB Learning Standards.
,What are AACSB Learning Standards?
One of the criteria for AACSB accreditation is the quality of the curricula. Although no
specific courses are required, the AACSB expects a curriculum to include learning
experiences in such areas as:
Communication
Ethical reasoning
Analytical skills
Use of information technology
Multiculturalism and diversity
Reflective thinking
These six categories are AACSB Learning Standards. Questions that test skills relevant to
these standards are tagged with the appropriate standard. For example, a question testing
the moral questions associated with externalities would receive the Ethical Reasoning tag.
How can I use these tags?
Tagged questions help you measure whether students are grasping the course content that
aligns with AACSB guidelines noted above. In addition, the tagged questions may help to
identify potential applications of these skills. This, in turn, may suggest enrichment
activities or other educational experiences to help students achieve these goals.
Care was taken to include questions that will challenge the creativity of students,
rather than their memorization skills. Business cases and examples were used for many
questions so that students can relate to the chapters in the textbook. Special effort was
given to the selection of questions so that all important concepts in each chapter are
adequately covered. Answers to the essay questions are prolonged but complete, with the
expectation that instructors will use their discretion when evaluating the answers to the
questions.
, It is expected that this test bank will be of immense help to instructors teaching
undergraduate as well as graduate level courses. The flow of the questions runs parallel to
the pages in each chapter so it will be easy to select appropriate questions. We hope that
instructors will find this test bank to be a useful supplement to the textbook and other
teaching aids.
Mahmood A. Khan, Ph.D.
Professor, Pamplin College of Business
Virginia Tech, National Capital Region
This test bank is for the sixth edition of the book Global Marketing by Warren J.
Keegan and Mark C. Green, published by Pearson Prentice Hall. This edition of the book has
been revised and updated from the earlier edition. It is very well organized into 17
Chapters. Questions and choices are provided in a similar format for all chapters. The text
bank contains 40 True and False questions; 40 Multiple Choice questions; and 10 essay type
questions for all 17 chapters. The questions are organized based on the chapter pages, and
the difficulty level of each question is provided. Correct answers to all questions, including
the essay questions, are provided for each question.
This Test Item File supports Association to Advance Collegiate Schools of Business
(AACSB) International Accreditation
Each chapter of the Test Item File was prepared with the AACSB curricula standards in
mind. Where appropriate, the answer line of each question indicates a category within
which the question falls*. This AACSB reference helps instructors identify those test
questions that support that organization’s learning goals.
*Please note that not all test questions will indicate an AACSB category.
What is the AACSB?
AACSB is a not-for-profit corporation of educational institutions, corporations and other
organizations devoted to the promotion and improvement of higher education in business
,administration and accounting. A collegiate institution offering degrees in business
administration or accounting may volunteer for AACSB accreditation review. The AACSB
makes initial accreditation decisions and conducts periodic reviews to promote continuous
quality improvement in management education. Pearson Education is a proud member of
the AACSB and is pleased to provide advice to help you apply AACSB Learning Standards.
,What are AACSB Learning Standards?
One of the criteria for AACSB accreditation is the quality of the curricula. Although no
specific courses are required, the AACSB expects a curriculum to include learning
experiences in such areas as:
Communication
Ethical reasoning
Analytical skills
Use of information technology
Multiculturalism and diversity
Reflective thinking
These six categories are AACSB Learning Standards. Questions that test skills relevant to
these standards are tagged with the appropriate standard. For example, a question testing
the moral questions associated with externalities would receive the Ethical Reasoning tag.
How can I use these tags?
Tagged questions help you measure whether students are grasping the course content that
aligns with AACSB guidelines noted above. In addition, the tagged questions may help to
identify potential applications of these skills. This, in turn, may suggest enrichment
activities or other educational experiences to help students achieve these goals.
Care was taken to include questions that will challenge the creativity of students,
rather than their memorization skills. Business cases and examples were used for many
questions so that students can relate to the chapters in the textbook. Special effort was
given to the selection of questions so that all important concepts in each chapter are
adequately covered. Answers to the essay questions are prolonged but complete, with the
expectation that instructors will use their discretion when evaluating the answers to the
questions.
, It is expected that this test bank will be of immense help to instructors teaching
undergraduate as well as graduate level courses. The flow of the questions runs parallel to
the pages in each chapter so it will be easy to select appropriate questions. We hope that
instructors will find this test bank to be a useful supplement to the textbook and other
teaching aids.
Mahmood A. Khan, Ph.D.
Professor, Pamplin College of Business
Virginia Tech, National Capital Region
