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Innovation in Industry

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Innovation in Industries
WHAT IS AN INNOVATION?

❖ It is an idea, practice, or object that is perceived as new by an individual or other unit of adoption.

❖ It is a use of new knowledge to offer a new product or service that customers want. Thus, it is
Invention + Commercialization. “Innovation is the search for and the discovery, development,
improvement, adoption, and commercialization of new processes, new products, and new
organizational structures and procedures.




CHARACTERISTICS OF INNOVATION

❖ There is an object or target which is being changed.

❖ It can be a product, a process, an individual’s lifestyle, an organization's strategy, or a society’s
culture.

❖ Innovation varies in extent or magnitude i.e. degree to which one deviates from the past.

❖ It is closely related to problem-solving since the generation & implementation of ideas for change
never transpire without difficulty.

, ❖ A final characteristic is the impact of the change and the significance or range of its effects.

GOALS OF INNOVATION

◼ Improving quality

◼ Creation of new markets

◼ Extension of the product range

◼ Reducing labor cost

◼ Improving production process

◼ Reducing materials

◼ Reducing environmental damage

◼ Replacement of products/services

◼ Reducing energy consumption

◼ Conformance to regulations



SOURCES OF INNOVATION

➢ Organizational Structure. - Organic structures positively influence innovation. As there is lower
vertical differentiation, formalization, and centralization. Organic organizations facilitate flexibility,
adaptation & cross-fertilization.

➢ Long tenure in Management - Managerial tenure apparently provides legitimacy & knowledge of how
to accomplish a task and obtain desired outcomes.

➢ Slack Resources - Having an abundance of resources allows an organization to afford to purchase
innovations, bear the cost of instituting innovations & absorb failures.

➢ Interunit Communications - Innovative organizations are high users of committees, task forces, and
cross-functional teams that facilitate interaction across departmental lines.



TYPES OF INNOVATION

▪ Product & Process Innovation

▪ Open & Closed Innovation

▪ Incremental & Radical Innovation

▪ Modular and Architectural Innovation

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