Running head: MARKETING PLAN 1
Marketing Plan: Laundromat and Coffee Shop Combined
Student’s Name
Institutional Affiliation
, MARKETING PLAN 2
Marketing Plan: Laundromat and Coffee Shop Combined
Executive Summary
Mangel Wirtschaft located in Berlin, Germany is a Laundromat and Coffee Shop
Combined concerned with the offering of best dry-cleaning services as the customers wait with a
cup of coffee at the coffee shop. The organization uses modern technology in their washing
activities, which leave a quality service to the customers. On the other hand, the coffee services
provided by the company ensures retention of customers who feel to come back frequently to
this laundry services center. The value proposition of the company is to offer high-quality
laundry services to individuals from various parts of the world and organizations by creating a
good rapport with the customers by providing extra services in the laundry. Generally, the size of
the market served by the organization is big and entails most cloth companies and hospitals.
With the increased demand for laundry services, this business has been continuously realizing a
market growth evident through increasing market demand. Also, the executive team is composed
of highly trained manager, working to ensure the success of this company. The company has also
been having a positive financial outlook since; the profits accrued are enough to run the business
for quite a long time.
Introduction
There are several business activities around the world, aimed at a specific market or
customers to make profits. The type of business depends on various factors including marketing,
financial, political, social, economic, and human resource factors. An organization wishing to
enter a new market has to consider the above consideration, which is included in the business
plan. However, businesses that are already in the market usually work towards securing a large
market base for the sales of their products and services. As a result, it is essential to consider a
Marketing Plan: Laundromat and Coffee Shop Combined
Student’s Name
Institutional Affiliation
, MARKETING PLAN 2
Marketing Plan: Laundromat and Coffee Shop Combined
Executive Summary
Mangel Wirtschaft located in Berlin, Germany is a Laundromat and Coffee Shop
Combined concerned with the offering of best dry-cleaning services as the customers wait with a
cup of coffee at the coffee shop. The organization uses modern technology in their washing
activities, which leave a quality service to the customers. On the other hand, the coffee services
provided by the company ensures retention of customers who feel to come back frequently to
this laundry services center. The value proposition of the company is to offer high-quality
laundry services to individuals from various parts of the world and organizations by creating a
good rapport with the customers by providing extra services in the laundry. Generally, the size of
the market served by the organization is big and entails most cloth companies and hospitals.
With the increased demand for laundry services, this business has been continuously realizing a
market growth evident through increasing market demand. Also, the executive team is composed
of highly trained manager, working to ensure the success of this company. The company has also
been having a positive financial outlook since; the profits accrued are enough to run the business
for quite a long time.
Introduction
There are several business activities around the world, aimed at a specific market or
customers to make profits. The type of business depends on various factors including marketing,
financial, political, social, economic, and human resource factors. An organization wishing to
enter a new market has to consider the above consideration, which is included in the business
plan. However, businesses that are already in the market usually work towards securing a large
market base for the sales of their products and services. As a result, it is essential to consider a
