1
CASE ANALYSIS FOR B CORP CERTIFICATION
Student’s Name
Class
Date
, 2
Ariana Huffington once stated, “We think, mistakenly that success is the result of the
amount of time we put in at work, instead of the quality of time we put in”. Most companies in
the world have attained success because they have focused more on the quality time spent on the
execution of tasks rather than the quantity of that duration1. An excellent example of a
corporation that has capitalized on the time that the personnel spend working to improve service
provision is the B Corp Certification, which consists of several certified companies. B Corp
Corporations are said to be among the most preferred options for workers, communities, and the
environment due to the manner in which these companies transact their business activities2. B
Corp Certification is a private establishment with offices in the U.S., Europe, Canada, Australia,
and New Zealand. The firm is a profitable organization that seeks to employ various business
forces to enhance its social and environmental obligations. However, the corporation must begin
by performing an online assessment on the said roles to improve the overall quality of the
services that it offers. Being an international corporation, B Corp Certification has a large capital
base as it operates in various countries around the world3. A company’s performance is measured
through a detailed analysis of the SWOT, Decision Matrix, as well as the SMAT and financial
status. The process requires in-depth knowledge on how the firm operates by determining the
critical issues in the establishments’ operations, situation analysis, decision criteria, and option
analysis. After collecting the findings, the researcher should give relevant recommendations to
improve on the required areas.
Critical Issues
1
John M Bryson. Strategic Planning For Public and Nonprofit Organizations: A Guide to Strengthening
and Sustaining Organizational Achievement (Hoboken, New Jersey: John Wiley & Sons, 2018), 1-50
2
Ryan Honeyman. The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler
Publishers, 2014), 1-61
.
3
James Gee. The New Work Order (Taylor & Francis, 2018), 29-57
, 3
The B Corp Certification aims at increasing its overall net profit for the current year to at
least $5M in order to resolve various issues that may cause drawbacks and hinder the business
operations. The matters, as revealed below, are critical to the firm and they must be resolved
appropriately to establish the company’s sustainable financial position. The critical issues
include:
How to increase the percentage of the total profits donated to non-profitable activities such
contributions to charitable organizations, and at the same time, maintain a low rate of the total
expenses.
How to reduce the expenses for certain activities undertaken by the Corporation and increase the
profits realized by the activities.
How to expand the services of the companies to various geographical locations with an aim of
expanding the market structure for services delivered by the business.
Situation Analysis
One of the firms under the B Corp certification is West Paw Design, which is a certified
corporation as it is an establishment that operates under the guidance of the parent company’s
provisions, mission, and vision. The West Paw Design’s affiliation with the B Corp Certification
enables it to attain its goals while defining the firm’s future success. Notably, the company is a
manufacturer of eco-friendly and high-quality products for dogs and cats. The firm was
established to manufacture environmentally-friendly pet products as outlined in the B Corp
Certification’s general terms and conditions. Last year, the corporation registered a gross profit
of $3.8M and total expense of $40,000 but this year, the profit increased to $3.95M while
expenses remained at $ 40, 0004. Since the West Paw Design company recycles used materials,
4
Ryan Honeyman. The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers,
2014), 1-61
CASE ANALYSIS FOR B CORP CERTIFICATION
Student’s Name
Class
Date
, 2
Ariana Huffington once stated, “We think, mistakenly that success is the result of the
amount of time we put in at work, instead of the quality of time we put in”. Most companies in
the world have attained success because they have focused more on the quality time spent on the
execution of tasks rather than the quantity of that duration1. An excellent example of a
corporation that has capitalized on the time that the personnel spend working to improve service
provision is the B Corp Certification, which consists of several certified companies. B Corp
Corporations are said to be among the most preferred options for workers, communities, and the
environment due to the manner in which these companies transact their business activities2. B
Corp Certification is a private establishment with offices in the U.S., Europe, Canada, Australia,
and New Zealand. The firm is a profitable organization that seeks to employ various business
forces to enhance its social and environmental obligations. However, the corporation must begin
by performing an online assessment on the said roles to improve the overall quality of the
services that it offers. Being an international corporation, B Corp Certification has a large capital
base as it operates in various countries around the world3. A company’s performance is measured
through a detailed analysis of the SWOT, Decision Matrix, as well as the SMAT and financial
status. The process requires in-depth knowledge on how the firm operates by determining the
critical issues in the establishments’ operations, situation analysis, decision criteria, and option
analysis. After collecting the findings, the researcher should give relevant recommendations to
improve on the required areas.
Critical Issues
1
John M Bryson. Strategic Planning For Public and Nonprofit Organizations: A Guide to Strengthening
and Sustaining Organizational Achievement (Hoboken, New Jersey: John Wiley & Sons, 2018), 1-50
2
Ryan Honeyman. The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler
Publishers, 2014), 1-61
.
3
James Gee. The New Work Order (Taylor & Francis, 2018), 29-57
, 3
The B Corp Certification aims at increasing its overall net profit for the current year to at
least $5M in order to resolve various issues that may cause drawbacks and hinder the business
operations. The matters, as revealed below, are critical to the firm and they must be resolved
appropriately to establish the company’s sustainable financial position. The critical issues
include:
How to increase the percentage of the total profits donated to non-profitable activities such
contributions to charitable organizations, and at the same time, maintain a low rate of the total
expenses.
How to reduce the expenses for certain activities undertaken by the Corporation and increase the
profits realized by the activities.
How to expand the services of the companies to various geographical locations with an aim of
expanding the market structure for services delivered by the business.
Situation Analysis
One of the firms under the B Corp certification is West Paw Design, which is a certified
corporation as it is an establishment that operates under the guidance of the parent company’s
provisions, mission, and vision. The West Paw Design’s affiliation with the B Corp Certification
enables it to attain its goals while defining the firm’s future success. Notably, the company is a
manufacturer of eco-friendly and high-quality products for dogs and cats. The firm was
established to manufacture environmentally-friendly pet products as outlined in the B Corp
Certification’s general terms and conditions. Last year, the corporation registered a gross profit
of $3.8M and total expense of $40,000 but this year, the profit increased to $3.95M while
expenses remained at $ 40, 0004. Since the West Paw Design company recycles used materials,
4
Ryan Honeyman. The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers,
2014), 1-61
