HSM 430 WEEK 4 MIDTERM (Health Systems Management) Questions with Answers: DeVry University

HSM 430 WEEK 4 MIDTERM


Question 1
2..75 pts
Which of the following is a Stage in the History of Marketing?


The Rise of Product Differentiation and Consumerism



Shifting roles of Sales



Emergence of the Consumer’s Point of View of the Service Economy


The Rise of Electronic Age



All of the above

Correct


IncorrectQuestion 2
.75 pts
Which of the following is NOT part of the emergence of the Healthcare Institution?


Rise of health care



Rise of scientific medicine



Societal trends

,Shifts in values



Consumer trends

Incorrect


Question 3
2..75 pts
Which of the following periods identified the “Increased role of electronic Media”?


1950’s



1960’s



1970’s



1980’s

Correct


Question 4
2..75 pts
Which of the following periods identified the “Enhancement of market share, rise of
service line marketing?


1970’s



1980’s



1990’s

,Twenty first century

Correct


Question 5
2..75 pts
Involvement of Non Profit organizations are characteristics of which of the following?


Healthcare industry



Healthcare organizations



Healthcare products



Health Professionals



Healthcare consumers

Correct


Question 6
2..75 pts
The Emergence of Medical Ethics are characteristics of which of the following?


Healthcare industry



Healthcare organizations

, Healthcare products



Health Professionals



Healthcare consumers

Correct


Question 7
2..75 pts
Which of the following is not an “Initial Barrier to Healthcare Marketing?


No real or perceived need



Resistance to Business Aspects of Healthcare



Concerns of Management costs



Concerns of Marketing costs



Ethical and Legal Constraints

Correct


Question 8
2..75 pts
Which of the following are reasons why healthcare marketing requires a
unique approach?