Marketing Plan Analysis
and Presentation:
Product or Service and Price
Courtney Kersey
MKT-315
, The Walt Disney Company
Company
Backgroun Vision: “To be one of the world’s leading produc
providers of entertainment and information”
d
Mission: “The mission of The Walt Disney Comp
entertain, inform and inspire people around the
through the power of unparalleled storytelling,
the iconic brands, creative minds and innovative
technologies that make ours the world’s premie
entertainment company”
, Company Marketing
Objectives
• Use nostalgia to establish and maintain
customer loyalty
• Target audience segments with a multi-
channel strategy
• Establish Disney World and Disneyland as
destination brands
• Use masterful brand storytelling that
resonates and inspires