MKT 315 FINAL EXAM
If a sudden ringing sound distracts an advertisement reader, and it prevents
him from recalling the message, this unplanned event is called ________.
Noise
2
Because of ----, businesses are forced to be competitive:
Both internet and E-commerce
3
Tasty Pizza implements _______in order to optimize local search engine
queries.
Local SEO
4
Milton Friedman’s famous maxim, paraphrased: The social responsibility of
business is to:
Make a profit
5
During the ________ step of the selling process, a salesperson presents the
value of the company’s product or service and offers solutions to customer
problems.
Presentation
6
Adding new channels in a multichannel distribution system provides the
following advantage.
It expands market and sales coverage.
7
In order to evaluate how long a visitor remains on a website, IT manager John
Ankerman evaluates the visitor’s ___________.
Hang time
This study source was downloaded by 100000832361371 from CourseHero.com on 07-09-2022 04:08:20 GMT -05:00
https://www.coursehero.com/file/62126011/MKT-315-FINAL-2020docx/
,
Time on site
8
________is used by web designers to ensure that each webpage works
effectively with various search engines.
Content optimization
9
The ROI equation does not:
Include customer service values
10
When a group of individuals selects a particular consumer-submitted entry, it
is called a ______.
Contest
11
________incorporates the use of webpages, sponsorships, press releases, and
special events.
Public relations
12
When a salesperson prepares a presentation for a particular customer, the
salesperson is in the ________step of the sales process.
Presentation
13
It is beneficial to use digital catalogs because ________.
There are no printing or mailing costs.
14
A ______enables salespeople to efficiently work from any location at any time.
This study source was downloaded by 100000832361371 from CourseHero.com on 07-09-2022 04:08:20 GMT -05:00
https://www.coursehero.com/file/62126011/MKT-315-FINAL-2020docx/
If a sudden ringing sound distracts an advertisement reader, and it prevents
him from recalling the message, this unplanned event is called ________.
Noise
2
Because of ----, businesses are forced to be competitive:
Both internet and E-commerce
3
Tasty Pizza implements _______in order to optimize local search engine
queries.
Local SEO
4
Milton Friedman’s famous maxim, paraphrased: The social responsibility of
business is to:
Make a profit
5
During the ________ step of the selling process, a salesperson presents the
value of the company’s product or service and offers solutions to customer
problems.
Presentation
6
Adding new channels in a multichannel distribution system provides the
following advantage.
It expands market and sales coverage.
7
In order to evaluate how long a visitor remains on a website, IT manager John
Ankerman evaluates the visitor’s ___________.
Hang time
This study source was downloaded by 100000832361371 from CourseHero.com on 07-09-2022 04:08:20 GMT -05:00
https://www.coursehero.com/file/62126011/MKT-315-FINAL-2020docx/
,
Time on site
8
________is used by web designers to ensure that each webpage works
effectively with various search engines.
Content optimization
9
The ROI equation does not:
Include customer service values
10
When a group of individuals selects a particular consumer-submitted entry, it
is called a ______.
Contest
11
________incorporates the use of webpages, sponsorships, press releases, and
special events.
Public relations
12
When a salesperson prepares a presentation for a particular customer, the
salesperson is in the ________step of the sales process.
Presentation
13
It is beneficial to use digital catalogs because ________.
There are no printing or mailing costs.
14
A ______enables salespeople to efficiently work from any location at any time.
This study source was downloaded by 100000832361371 from CourseHero.com on 07-09-2022 04:08:20 GMT -05:00
https://www.coursehero.com/file/62126011/MKT-315-FINAL-2020docx/
