Master Test
Dithering - ANSWER The ability for a computer to approximate a color by combining the
RGB values.
Hexadecimal - ANSWER A base-16 number system that allows large numbers to be
displayed by fewer characters than if the number were displayed in the regular base- 10
system. In hexadecimal, the number 10 is represented as the letter A, 15 is represented
as F, and 16 is represented as 10.
Rule - ANSWER In a style sheet, a format instruction that consists of a specified
selector and the properties and values applied to it.
Sans-serif - ANSWER A font style that does not use decorative strokes at the tips of
characters. Includes the Arial font family.
Selector - ANSWER In a style sheet, any element to which designated styles are
applied.
Serif - ANSWER A font style that uses characters with small decorative additions at the
outermost points of the characters, called strokes. Includes the Times and Times New
Roman fonts.
Hyperlinks - ANSWER Embedded instructions within a text file that link it to another
point in the file or to a separate file.
link rot - ANSWER The phenomenon in which hyperlinks on a Web site gradually
become invalid as referenced Web page content, links and page locations change.
client-side script - ANSWER Code embedded into an HTML page and downloaded by a
user; resides on the client and helps process Web form input. Common clientside
scripting languages include JavaScript and VBScript.
Common Gateway Interface (CGI) - ANSWER A program that processes data
submitted by the user. Allows a Web server to pass control to a software application,
based on user request. The application receives and organizes data, then returns it in a
consistent format.
server-side script - ANSWER Code that resides on a server to help process Web form
input. Server-side CGI scripts are commonly written in Perl.
image map - ANSWER A Web page image with clickable regions that are defined as
"hot spot" hyperlinks to other pages or page sections.
,more bandwidth. - ANSWER To download a large file in a short amount of time, you
need:
SSL and TLS are protocols that provide authentication and encryption to secure
transactions - ANSWER Which of the following is true of Secure Sockets Layer (SSL)
and Transport Layer Security (TLS)?
mind share. - ANSWER To design Web pages to be part of a larger marketing strategy,
you need to help establish name and brand recognition, otherwise known as:
Because you pay to have your page listed as highly as possible in search engine
rankings instead of optimizing pages to help make them appear naturally more relevant
- ANSWER Why is pay per click (PPC) not considered an "organic" Internet marketing
technique?
That you have requested a file that does not exist on the specified Web server -
ANSWER What does an HTTP 404 error signify?
3-D Secure - ANSWER Which of the following is an XML-based protocol used by credit
card companies to add security to online credit and debit card transactions?
The Web site's default page - ANSWER When a user enters the minimum amount of
information required to connect to a Web site, what will the HTTP server present to the
user?
Using trend-analysis software to analyze server logs - ANSWER Which of the following
is an example of on-site Web analytics?
Payment gateway - ANSWER What is the term for a hardware-based or software-based
system that mediates between a merchant and an acquirer?
An organization that issues digital certificates and helps to ensure the identity of a
person, host or process - ANSWER What is a certificate authority (CA)?
Aggregator - ANSWER Which term describes a business that markets and sells goods
and services that it does not own or store?
specify Unicode support for all of your site's Web pages - ANSWER To alleviate
language concerns when designing Web pages that will be viewed globally, you should:
feature crisp, concise text. - ANSWER Effectively designed business Web sites:
To provide a way for a business's customers to find that business over the Internet -
ANSWER What is the primary purpose of a business Web site?
,A site map allows visitors to view a summary of a Web site's structure. - ANSWER Why
is a site map an important component of Web page accessibility?
A Web site that targets consumers or end users, and sells products and/or services -
ANSWER Which of the following best describes the business-to-consumer (B2C) e-
commerce model?
pull technology. - ANSWER Providing information to a client only upon client request is
an example of:
the effect of marketing efforts influencing a particular target market or demographic. -
ANSWER Mind share is:
Java Database Connectivity (JDBC) - ANSWER Which of the following can be run on
various systems and is used to update database files?
vertical portals. - ANSWER Intranets and extranets are examples of:
push technology. - ANSWER Automatically providing information to a client list is an
example of:
An application that conveys information provided by an end user on a user-input form to
a Web server or a database server - ANSWER What is a Common Gateway Interface
(CGI) application?
Database connectivity - ANSWER Which of the following is considered a back-end
issue?
Demographics - ANSWER Which Internet marketing practice involves studying trends
associated with particular population groups?
horizontal portals. - ANSWER Yahoo! and Google are examples of:
Business-to-business (B2B) - ANSWER Which term describes an e-commerce model in
which a Web-based business sells products and/or services to other businesses?
Structured Query Language (SQL) - ANSWER Which of the following is a language
used to create and maintain professional, high-performance corporate databases?
Brand - ANSWER What is the term for a concept or collection of symbols associated
with a product, service or person?
The brand should be simple - ANSWER Which of the following is an accepted branding
concept in business?
, Customs - ANSWER Which term describes the national departments responsible for
controlling items entering and leaving the country?
Open Database Connectivity (ODBC) - ANSWER Which of the following is proprietary
to Windows-based operating systems and is used to update database files?
A Web site that allows all visitors to collaborate in its construction - ANSWER What is a
Wiki site?
Search engine optimization (SEO) - ANSWER What is the term for the use of specific
techniques to increase a page's or site's rank on a search engine?
Common Gateway Interface (CGI) applications. - ANSWER Perl, PHP Hypertext
Preprocessor (PHP), Active Server Pages (ASP) and .NET are examples of:
Some proprietary formats limit a disabled person's ability to obtain information. -
ANSWER Proprietary file formats can enhance the look and feel of your Web site.
Which of the following is a drawback to using proprietary formats?
Portal - ANSWER What is the term for a Web site that acts as a centralized access
point for other sites?
is stored in a single table. - ANSWER A flat file is a database in which information:
Electronic commerce - ANSWER What is the term for the integration of
communications, data management and security capabilities designed to allow
organizations and consumers to exchange information about the sale of goods and
services?
How many hyperlinks from other sites point to a page - ANSWER Which of the following
is a factor search engine companies consider when ranking the most relevant Web
pages for a user's search?
Mobile Web sites can be viewed from almost any mobile device. - ANSWER Which
statement about mobile Web sites is true?
Web feed - ANSWER Which data format is most often used to allow users to view
headlines and updates from news Web sites?
Keep your Web pages simple and uncluttered. - ANSWER Which of the following is
important for optimizing your Web site for viewing on mobile devices?
Mobile apps are designed and built for specific mobile operating systems. - ANSWER
Which statement about mobile apps is true?