ISC FULL
B Correct Answer: QN=351 The inability to deliver products on time is a typical problem:
a. in traditional logistics only because the problem has been solved in e-commerce.
b. in both off-line and e-commerce.
c. unique to e-commerce.
d. in global operations, but it is rarely a problem in domestic operations.
d Correct Answer: QN=352 are a major source of uncertainty in supply chains.
a. Inventory delivery schedules
b. Foreign currency exchange rates
c. Internal manufacturing schedules
d. Demand forecasts
a Correct Answer: QN=353 Solutions to problems in the supply chain for EC companies are:
a. generic across both EC and traditional companies.
b. so complex that most EC companies cannot afford to implement them.
c. critical during start-up but usually become manageable and insignificant as EC companies mature.
d. usually unique for each EC company.
c Correct Answer: QN=354 Automated warehouses for 132C companies are designed:
a. to accommodate much larger inventory levels than traditional warehouses.
b. to facilitate the delivery of large quantities of product to a small number of customers.
c. to facilitate the delivery of small quantities of product to a very large number of customers.
d. to help transition 132C companies into 13213 companies.
a Correct Answer: QN=355 The second most often cited reason for customers not buying on the Web is:
a. the lack of a good return mechanism.
b. concern that ordered products won't be delivered on time.
c. concerns about fraud.
d. not being able to see or try on a product before buying it.
C Correct Answer: QN=356 recognizes that are the core of a business and
that a company's success depends on effectively managing its relationships with them.
a. Supplier relationship management; suppliers
b. Partner relationship management; partners
c. Customer relationship management; customers
d. Vendor relationship management; vendor
c Correct Answer: QN=357 Data analytics are a valuable tool because it can provide all of the following
EXCEPT:
a. customer segmentation groupings.
b. profitability analysis.
c. financial reporting
d. what-if scenarios.
,B Correct Answer: QN=358 For companies, it may be even more important to change strategies
quickly.
a. traditional
b. pure play
c. service
d. retail
d Correct Answer: QN=359 Capabilities of the Internet that have made it more difficult for companies to
capture profits include all of the following EXCEPT:
a. The Internet makes information widely available.
b. The Internet reduces the difficulty of purchasing, marketing, and distribution.
c. The Internet allows buyers and sellers to find and transact business with one another more easily.
d. The Internet makes it easier to make secure payments.
a Correct Answer: QN=360 Projections of the business technological, political, economic, and other
environments are called:
a. forecasts.
b. SWOT analysis
c. competitive intelligence
d. value propositions
c Correct Answer: QN=361 All of the following are elements of a company's strategy EXCEPT:
a. competitor analysis.
b. forecasts.
c. day-to-day operations.
d. company analysis.
d Correct Answer: QN=362 All of the following about the strategic planning process are true EXCEPT:
a. The strategic planning process is cyclical and continuous.
b. The process of developing a strategy maybe even more important than the strategy.
c. The strategic planning process forces corporate executives, a company's general manager, or a small
business owner to assess the current position of the firm, where it should be, and how to achieve
objectives.
d. The strategic planning process begins with strategy formulation.
a Correct Answer: QN=363 A specific outcome of the strategy initiation phase is the , which
includes the vision, mission, value proposition, goals, capabilities, constraints, strengths, and
weaknesses of the company.
a. company analysis
b. value proposition
c. core competency
d. functional strategy
c Correct Answer: QN=364 Google's is its expertise in information search technology.
a. company analysis
b. value proposition
c. core competency
,d. functional strategy
A Correct Answer: QN=365 is the process of making the selected applications and projects a
reality by hiring staff; purchasing equipment; licensing, purchasing, or writing software; and contracting
vendors.
a. Project management
b. Resource allocation
c. Project planning
d. Strategy assessment
b Correct Answer: QN=366 An analytical tool in which a company looks for points of differentiation
between competitors and itself is called:
a. SWOT analysis
b. competitor analysis grid
c. scenario planning
d. strategy assessment
d Correct Answer: QN=367 is the continuous evaluation of progress toward the organization's
strategic goals, resulting in corrective action and, if necessary, strategy reformulation.
a. SWOT analysis
b. competitor analysis grid
c. scenario planning
d. strategy assessment
a Correct Answer: QN=368 All of the following are situations when a business plan should be done
EXCEPT:
a. When an existing business is deploying a CRM system.
b. When a new business is seeking start-up funds and other resources.
c. When an existing company is planning to create a separate division.
d. When an existing company is planning to launch the company in a new direction.
c Correct Answer: QN=369 Which of the following about business plans and business cases is NOT
correct?
a. The content of a business case is similar to that of a business plan.
b. One difference is that the business plan concentrates on the viability of a company, whereas a
business case assesses both viability of the project and the fit of the initiative with the firm's mission and
goals.
c. The audiences are the same—senior management and the board or directors.
d. The purposes are the same—to justify a specific investment of funds.
a Correct Answer: QN=370 The most efficient way to expand an organization's scope is:
a. to introduce new products or services into new or existing markets without increasing production
facilities or staff.
b. by increasing the size or scale of the business.
c. by expanding the firm's appeal to a new set of customers.
d. to buy a company with complementary products or services.
, c Correct Answer: QN=371 Separating a company's online operations into a new company makes sense
in each of the following situations EXCEPT:
a. when the volume of anticipated e-business is large.
b. when the subsidiary can be created without dependence on current operations and legacy systems.
c. when the company is unable to form new alliances, attract new talent, or raise additional funding.
d. when a new business model needs to be developed apart from the constraints of current operation.
b Correct Answer: QN=372 The most dangerous risk to a company engaged in e-commerce is:
a. threat posed by hackers.
b. business risk.
c. negligent loss of data.
d. customer and business partner risk.
c Correct Answer: QN=373 All of the following determine the degree of collaboration between off-line
and online activities in a business EXCEPT:
a. corporate culture.
b. the ability of top management to introduce change properly.
c. the pricing strategy.
d. the use of innovative processes that support collaboration.
d Correct Answer: QN=374 Internet technologies can provide consumers with easier access to pricing
information, which increases their bargaining power. To remain competitive and profitable, sellers need
smarter pricing strategies, which include all of the following strategies EXCEPT:
a. greater precision in setting prices.
b. more adaptability in changing prices.
c. new ways of customer segmentation for differentiated pricing.
d. reducing prices.
c Correct Answer: QN=375 A is a form of business alliance composed of several business
partners that share the costs and resources for the development or production of a product or service.
a. temporary corporation
b. supply chain
c. virtual corporation
d. co-opetition
D Correct Answer: QN=376 The most important objectives of strategic assessment are all of the
following EXCEPT:
a. Measure the extent to which the EC strategy and ensuing projects are delivering what they were
supposed to deliver.
b. Determine if the EC strategy and projects are still viable in the current environment.
c. Reassess the initial strategy in order to learn from mistakes and improve future planning.
d. Identify what competitors are doing to avoid head-on competition.
c Correct Answer: QN=377 To defend against unethical and illegal business tactics that exploit EC
operations, Google, MSN Search, and Yahoo have turned to all of the following aggressive measures
except:
a. Implemented spam site reporting systems.
b. Built algorithms that check for and penalize deceptive rank-boosting practices.
B Correct Answer: QN=351 The inability to deliver products on time is a typical problem:
a. in traditional logistics only because the problem has been solved in e-commerce.
b. in both off-line and e-commerce.
c. unique to e-commerce.
d. in global operations, but it is rarely a problem in domestic operations.
d Correct Answer: QN=352 are a major source of uncertainty in supply chains.
a. Inventory delivery schedules
b. Foreign currency exchange rates
c. Internal manufacturing schedules
d. Demand forecasts
a Correct Answer: QN=353 Solutions to problems in the supply chain for EC companies are:
a. generic across both EC and traditional companies.
b. so complex that most EC companies cannot afford to implement them.
c. critical during start-up but usually become manageable and insignificant as EC companies mature.
d. usually unique for each EC company.
c Correct Answer: QN=354 Automated warehouses for 132C companies are designed:
a. to accommodate much larger inventory levels than traditional warehouses.
b. to facilitate the delivery of large quantities of product to a small number of customers.
c. to facilitate the delivery of small quantities of product to a very large number of customers.
d. to help transition 132C companies into 13213 companies.
a Correct Answer: QN=355 The second most often cited reason for customers not buying on the Web is:
a. the lack of a good return mechanism.
b. concern that ordered products won't be delivered on time.
c. concerns about fraud.
d. not being able to see or try on a product before buying it.
C Correct Answer: QN=356 recognizes that are the core of a business and
that a company's success depends on effectively managing its relationships with them.
a. Supplier relationship management; suppliers
b. Partner relationship management; partners
c. Customer relationship management; customers
d. Vendor relationship management; vendor
c Correct Answer: QN=357 Data analytics are a valuable tool because it can provide all of the following
EXCEPT:
a. customer segmentation groupings.
b. profitability analysis.
c. financial reporting
d. what-if scenarios.
,B Correct Answer: QN=358 For companies, it may be even more important to change strategies
quickly.
a. traditional
b. pure play
c. service
d. retail
d Correct Answer: QN=359 Capabilities of the Internet that have made it more difficult for companies to
capture profits include all of the following EXCEPT:
a. The Internet makes information widely available.
b. The Internet reduces the difficulty of purchasing, marketing, and distribution.
c. The Internet allows buyers and sellers to find and transact business with one another more easily.
d. The Internet makes it easier to make secure payments.
a Correct Answer: QN=360 Projections of the business technological, political, economic, and other
environments are called:
a. forecasts.
b. SWOT analysis
c. competitive intelligence
d. value propositions
c Correct Answer: QN=361 All of the following are elements of a company's strategy EXCEPT:
a. competitor analysis.
b. forecasts.
c. day-to-day operations.
d. company analysis.
d Correct Answer: QN=362 All of the following about the strategic planning process are true EXCEPT:
a. The strategic planning process is cyclical and continuous.
b. The process of developing a strategy maybe even more important than the strategy.
c. The strategic planning process forces corporate executives, a company's general manager, or a small
business owner to assess the current position of the firm, where it should be, and how to achieve
objectives.
d. The strategic planning process begins with strategy formulation.
a Correct Answer: QN=363 A specific outcome of the strategy initiation phase is the , which
includes the vision, mission, value proposition, goals, capabilities, constraints, strengths, and
weaknesses of the company.
a. company analysis
b. value proposition
c. core competency
d. functional strategy
c Correct Answer: QN=364 Google's is its expertise in information search technology.
a. company analysis
b. value proposition
c. core competency
,d. functional strategy
A Correct Answer: QN=365 is the process of making the selected applications and projects a
reality by hiring staff; purchasing equipment; licensing, purchasing, or writing software; and contracting
vendors.
a. Project management
b. Resource allocation
c. Project planning
d. Strategy assessment
b Correct Answer: QN=366 An analytical tool in which a company looks for points of differentiation
between competitors and itself is called:
a. SWOT analysis
b. competitor analysis grid
c. scenario planning
d. strategy assessment
d Correct Answer: QN=367 is the continuous evaluation of progress toward the organization's
strategic goals, resulting in corrective action and, if necessary, strategy reformulation.
a. SWOT analysis
b. competitor analysis grid
c. scenario planning
d. strategy assessment
a Correct Answer: QN=368 All of the following are situations when a business plan should be done
EXCEPT:
a. When an existing business is deploying a CRM system.
b. When a new business is seeking start-up funds and other resources.
c. When an existing company is planning to create a separate division.
d. When an existing company is planning to launch the company in a new direction.
c Correct Answer: QN=369 Which of the following about business plans and business cases is NOT
correct?
a. The content of a business case is similar to that of a business plan.
b. One difference is that the business plan concentrates on the viability of a company, whereas a
business case assesses both viability of the project and the fit of the initiative with the firm's mission and
goals.
c. The audiences are the same—senior management and the board or directors.
d. The purposes are the same—to justify a specific investment of funds.
a Correct Answer: QN=370 The most efficient way to expand an organization's scope is:
a. to introduce new products or services into new or existing markets without increasing production
facilities or staff.
b. by increasing the size or scale of the business.
c. by expanding the firm's appeal to a new set of customers.
d. to buy a company with complementary products or services.
, c Correct Answer: QN=371 Separating a company's online operations into a new company makes sense
in each of the following situations EXCEPT:
a. when the volume of anticipated e-business is large.
b. when the subsidiary can be created without dependence on current operations and legacy systems.
c. when the company is unable to form new alliances, attract new talent, or raise additional funding.
d. when a new business model needs to be developed apart from the constraints of current operation.
b Correct Answer: QN=372 The most dangerous risk to a company engaged in e-commerce is:
a. threat posed by hackers.
b. business risk.
c. negligent loss of data.
d. customer and business partner risk.
c Correct Answer: QN=373 All of the following determine the degree of collaboration between off-line
and online activities in a business EXCEPT:
a. corporate culture.
b. the ability of top management to introduce change properly.
c. the pricing strategy.
d. the use of innovative processes that support collaboration.
d Correct Answer: QN=374 Internet technologies can provide consumers with easier access to pricing
information, which increases their bargaining power. To remain competitive and profitable, sellers need
smarter pricing strategies, which include all of the following strategies EXCEPT:
a. greater precision in setting prices.
b. more adaptability in changing prices.
c. new ways of customer segmentation for differentiated pricing.
d. reducing prices.
c Correct Answer: QN=375 A is a form of business alliance composed of several business
partners that share the costs and resources for the development or production of a product or service.
a. temporary corporation
b. supply chain
c. virtual corporation
d. co-opetition
D Correct Answer: QN=376 The most important objectives of strategic assessment are all of the
following EXCEPT:
a. Measure the extent to which the EC strategy and ensuing projects are delivering what they were
supposed to deliver.
b. Determine if the EC strategy and projects are still viable in the current environment.
c. Reassess the initial strategy in order to learn from mistakes and improve future planning.
d. Identify what competitors are doing to avoid head-on competition.
c Correct Answer: QN=377 To defend against unethical and illegal business tactics that exploit EC
operations, Google, MSN Search, and Yahoo have turned to all of the following aggressive measures
except:
a. Implemented spam site reporting systems.
b. Built algorithms that check for and penalize deceptive rank-boosting practices.
