BUSINESS COMMUNICATION ESSENTIALS, 6E (BOVEE/THILL)
CHAPTER 1 UNDERSTANDING BUSINESS COMMUNICATION IN TODAY'S
WORKPLACE
1) Which of the following is true about the importance of effective communication to your career
and to the companies where you will work?
A) Communication is important for most jobs, except technical jobs such as engineering or
finance.
B) The higher you rise in your organization, the more time you spend using the technical skills of
your profession, and the less time you spend communicating.
C) Good communicators are generally more difficult to find than good accountants, good
engineers, or good attorneys.
D) Good communication has not been linked to financial advantages for companies.
E) Communication is important for most jobs, unless you are an entrepreneur.
Answer: C
Explanation: C) The world is full of good marketing strategists, good accountants, good
engineers, and good attorneys—but it is not full of good communicators. Acquiring good
communication skills will provide you with an opportunity to stand out from your competition in
the job market.
Classification: Conceptual
AACSB: Communication Abilities
LO: 1
Difficulty: Easy
Learning Outcome: Describe best practices in team and interpersonal communication
1
,2) Which of the following is true about the importance of effective communication to your career
and to the companies where you will work?
A) Communication is important for most jobs, except technical jobs such as engineering or
finance.
B) The higher you rise in your organization, the less time you spend using the technical skills of
your profession, and the more time you spend communicating.
C) Good communicators are generally much easier to find than good accountants, good
engineers, or good attorneys.
D) Good communication has not been linked to financial advantages for companies.
E) Communication is important for most jobs, unless you are an entrepreneur.
Answer: B
Explanation: B) As you take on leadership and management roles, communication becomes
even more important. The higher you rise in an organization, the less time you will spend using
the technical skills of your particular profession and the more time you will spend
communicating. Top executives spend most of their time communicating, and businesspeople
who can't communicate well don't stand much chance of reaching the top.
Classification: Conceptual
AACSB: Communication Abilities
LO: 1
Difficulty: Easy
Learning Outcome: Describe best practices in team and interpersonal communication
2
,3) Which of the following is true about the importance of effective communication to your career
and to the companies where you will work?
A) Communication is important for most jobs, except technical jobs such as engineering or
finance.
B) The higher you rise in your organization, the more time you spend using the technical skills of
your profession, and the less time you spend communicating.
C) Good communicators are generally much easier to find than good accountants, good
engineers, or good attorneys.
D) Companies that communicate well significantly outperform those that communicate poorly.
E) Communication is important for most jobs, unless you are an entrepreneur.
Answer: D
Explanation: D) Good communication has clear financial advantages. Companies that
communicate well significantly outperform those that communicate poorly.
Classification: Conceptual
AACSB: Communication Abilities
LO: 1
Difficulty: Easy
Learning Outcome: Describe best practices in team and interpersonal communication
4) Effective communication strengthens the connections between a company and all of its
________.
A) factions
B) cliques
C) stakeholders
3
, D) captive audience
E) captive market
Answer: C
Explanation: C) A company's stakeholders are those groups that are affected in some way by the
company's actions: customers, employees, shareholders, suppliers, neighbors, the community,
the nation, and the world as a whole.
Classification: Conceptual
LO: 1
Difficulty: Easy
Learning Outcome: Discuss the challenges and importance of business communications
4
CHAPTER 1 UNDERSTANDING BUSINESS COMMUNICATION IN TODAY'S
WORKPLACE
1) Which of the following is true about the importance of effective communication to your career
and to the companies where you will work?
A) Communication is important for most jobs, except technical jobs such as engineering or
finance.
B) The higher you rise in your organization, the more time you spend using the technical skills of
your profession, and the less time you spend communicating.
C) Good communicators are generally more difficult to find than good accountants, good
engineers, or good attorneys.
D) Good communication has not been linked to financial advantages for companies.
E) Communication is important for most jobs, unless you are an entrepreneur.
Answer: C
Explanation: C) The world is full of good marketing strategists, good accountants, good
engineers, and good attorneys—but it is not full of good communicators. Acquiring good
communication skills will provide you with an opportunity to stand out from your competition in
the job market.
Classification: Conceptual
AACSB: Communication Abilities
LO: 1
Difficulty: Easy
Learning Outcome: Describe best practices in team and interpersonal communication
1
,2) Which of the following is true about the importance of effective communication to your career
and to the companies where you will work?
A) Communication is important for most jobs, except technical jobs such as engineering or
finance.
B) The higher you rise in your organization, the less time you spend using the technical skills of
your profession, and the more time you spend communicating.
C) Good communicators are generally much easier to find than good accountants, good
engineers, or good attorneys.
D) Good communication has not been linked to financial advantages for companies.
E) Communication is important for most jobs, unless you are an entrepreneur.
Answer: B
Explanation: B) As you take on leadership and management roles, communication becomes
even more important. The higher you rise in an organization, the less time you will spend using
the technical skills of your particular profession and the more time you will spend
communicating. Top executives spend most of their time communicating, and businesspeople
who can't communicate well don't stand much chance of reaching the top.
Classification: Conceptual
AACSB: Communication Abilities
LO: 1
Difficulty: Easy
Learning Outcome: Describe best practices in team and interpersonal communication
2
,3) Which of the following is true about the importance of effective communication to your career
and to the companies where you will work?
A) Communication is important for most jobs, except technical jobs such as engineering or
finance.
B) The higher you rise in your organization, the more time you spend using the technical skills of
your profession, and the less time you spend communicating.
C) Good communicators are generally much easier to find than good accountants, good
engineers, or good attorneys.
D) Companies that communicate well significantly outperform those that communicate poorly.
E) Communication is important for most jobs, unless you are an entrepreneur.
Answer: D
Explanation: D) Good communication has clear financial advantages. Companies that
communicate well significantly outperform those that communicate poorly.
Classification: Conceptual
AACSB: Communication Abilities
LO: 1
Difficulty: Easy
Learning Outcome: Describe best practices in team and interpersonal communication
4) Effective communication strengthens the connections between a company and all of its
________.
A) factions
B) cliques
C) stakeholders
3
, D) captive audience
E) captive market
Answer: C
Explanation: C) A company's stakeholders are those groups that are affected in some way by the
company's actions: customers, employees, shareholders, suppliers, neighbors, the community,
the nation, and the world as a whole.
Classification: Conceptual
LO: 1
Difficulty: Easy
Learning Outcome: Discuss the challenges and importance of business communications
4
