MARKETING EXAM PRACTICE QUESTIONS FOR MBA STUDENTS
Q1) – If 'Dove' (Skin & hair care brand) was to enter a new market segment for makeup &
cosmetics for women in India. What expansion strategy would you recommend and why?
Answer: I would recommend brand extension strategy because cosmetics do not come under the
category of skin and hair. This way they can expand their brand in the market.
Reasons to recommend:
1. It increase company shelf space presence
2. It also offer customers more variety
3. And greater production efficiency
4. Gain more potential customers
5. Greater marketing efficiency
6. At the same time, lower down potential cost
Q2) – If 'Dove' (Skin & hair care brand) was to enter a new market segment for makeup &
cosmetics for women in India. What pricing strategy would you recommend and why?
Answer: I choose Price skimming because high initial price, which is reduced gradually to
cover the entire market. Usually for a new Product, high initial price is required to recover R&D
cost, price is slowly reduced to cover entire target market. As Dove is a known brand so price
can be high at first and slowly the price can be reduced.
Q3) – What positioning strategy would you discuss for a new product launched by
'Patanjali Toothpaste'?
Answer: The positioning strategy I will discuss for a new product launched by Patanjali
toothpaste are:
POINT OF PARITY: In this strategy Patanjali Toothpaste can tell their targeted customers that
in which category they belong like are they for sensitive teeth, or for whitening teeth, or for fresh
breath, or an aryurvedic toothpaste. At this point Patanjali tells their targeted customers that how
similar they are from others. It will help Patanjali in targeting their audience.
POINT OF DIFFERENTIATE: In this strategy Patanjali toothpaste can tell their targeted
customer that how Patanjali new product (toothpaste) is beneficial for them, how Patanjali new
product (toothpaste) is better from other toothpastes. This helps customers to differentiate
Patanjali from other brands.
Q1) – If 'Dove' (Skin & hair care brand) was to enter a new market segment for makeup &
cosmetics for women in India. What expansion strategy would you recommend and why?
Answer: I would recommend brand extension strategy because cosmetics do not come under the
category of skin and hair. This way they can expand their brand in the market.
Reasons to recommend:
1. It increase company shelf space presence
2. It also offer customers more variety
3. And greater production efficiency
4. Gain more potential customers
5. Greater marketing efficiency
6. At the same time, lower down potential cost
Q2) – If 'Dove' (Skin & hair care brand) was to enter a new market segment for makeup &
cosmetics for women in India. What pricing strategy would you recommend and why?
Answer: I choose Price skimming because high initial price, which is reduced gradually to
cover the entire market. Usually for a new Product, high initial price is required to recover R&D
cost, price is slowly reduced to cover entire target market. As Dove is a known brand so price
can be high at first and slowly the price can be reduced.
Q3) – What positioning strategy would you discuss for a new product launched by
'Patanjali Toothpaste'?
Answer: The positioning strategy I will discuss for a new product launched by Patanjali
toothpaste are:
POINT OF PARITY: In this strategy Patanjali Toothpaste can tell their targeted customers that
in which category they belong like are they for sensitive teeth, or for whitening teeth, or for fresh
breath, or an aryurvedic toothpaste. At this point Patanjali tells their targeted customers that how
similar they are from others. It will help Patanjali in targeting their audience.
POINT OF DIFFERENTIATE: In this strategy Patanjali toothpaste can tell their targeted
customer that how Patanjali new product (toothpaste) is beneficial for them, how Patanjali new
product (toothpaste) is better from other toothpastes. This helps customers to differentiate
Patanjali from other brands.
