MARKETING PRACTICE QUESTIONS FOR MBA STUDENTS
Q1) Why is PESTLE analysis important? If you owned a Franchise of Mc Donald’s in New
Delhi how would PESTLE analysis help you in your business decision-making?
Answer: PESTEL analysis is important because by doing this analysis we can know the external
factors that can affect the business. It facilitates an understanding of the wider business
environment.
It helps an organisation to anticipate future business threats and take action to avoid or minimise
their impact on business.
PESTEL stands for:-
● P - Political
● E - Economic
● S - Social
● T - Technological
● E - Environment
● L - Legal
If I owned a Franchise of Mc Donald’s in New Delhi how would PESTLE analysis help me in
my business decision-making can be:-
PESTEL will help me in knowing the Political aspects in Delhi like the government policies in
Delhi, corruption in Delhi, taxation policies which is an important aspect for my business, labour
laws.
Economic aspects like inflation rate, unemployment rate are the main points where my decision
based.
Technology the main aspects where my business decision based for my better sale, for my
growth of business. As to increase my franchise Mc Donald's sale I want new technology,
automation, etc.
In social population, age distribution, cultural barrier, health conscious customer are important
aspects for my business.
In Legal all the legality aspects for my business like copyright and patent law, health and safety
law, etc.
So, I think after analysing these points for my franchise I take my decision.
Q2) In your opinion discuss the PORTER’S five forces marketing model with either of the
following industries
Q1) Why is PESTLE analysis important? If you owned a Franchise of Mc Donald’s in New
Delhi how would PESTLE analysis help you in your business decision-making?
Answer: PESTEL analysis is important because by doing this analysis we can know the external
factors that can affect the business. It facilitates an understanding of the wider business
environment.
It helps an organisation to anticipate future business threats and take action to avoid or minimise
their impact on business.
PESTEL stands for:-
● P - Political
● E - Economic
● S - Social
● T - Technological
● E - Environment
● L - Legal
If I owned a Franchise of Mc Donald’s in New Delhi how would PESTLE analysis help me in
my business decision-making can be:-
PESTEL will help me in knowing the Political aspects in Delhi like the government policies in
Delhi, corruption in Delhi, taxation policies which is an important aspect for my business, labour
laws.
Economic aspects like inflation rate, unemployment rate are the main points where my decision
based.
Technology the main aspects where my business decision based for my better sale, for my
growth of business. As to increase my franchise Mc Donald's sale I want new technology,
automation, etc.
In social population, age distribution, cultural barrier, health conscious customer are important
aspects for my business.
In Legal all the legality aspects for my business like copyright and patent law, health and safety
law, etc.
So, I think after analysing these points for my franchise I take my decision.
Q2) In your opinion discuss the PORTER’S five forces marketing model with either of the
following industries
