Certification and trademarks from a business perspective
By enabling companies to differentiate themselves
Moreover, their products from those of the competition,
Certification and trademarks play an essential role in
the branding and marketing strategies of companies,
contributing to the definition of the image, and
the reputation of the company’s products in
The eyes of consumers.
The image and business reputation
A company create the trust that is the basis for establishing loyal customers and
enhancing a company's goodwill.
Certification and trademarks also provide an incentive for businesses to invest
in maintaining or improving the quality of their products to ensure that products
bearing their trademark or certification marks have a positive reputation.
Certification Mark
“The main feature of a certification mark is that it is used not by the owner of
the mark but instead by it is authorised users for the purpose of guaranteeing to
the relevant public that the goods or services possess a particular characteristic.“
(UK Trade Mark Act 1994)
What is a certification mark?
A certification mark certifies the nature or origin of the goods to which it has
been applied.
It includes an e.g. region or location or origin, materials of construction,
method or mode of manufacture, quality assurance, and accuracy of the goods
overall, any definable characteristic of the goods.
By enabling companies to differentiate themselves
Moreover, their products from those of the competition,
Certification and trademarks play an essential role in
the branding and marketing strategies of companies,
contributing to the definition of the image, and
the reputation of the company’s products in
The eyes of consumers.
The image and business reputation
A company create the trust that is the basis for establishing loyal customers and
enhancing a company's goodwill.
Certification and trademarks also provide an incentive for businesses to invest
in maintaining or improving the quality of their products to ensure that products
bearing their trademark or certification marks have a positive reputation.
Certification Mark
“The main feature of a certification mark is that it is used not by the owner of
the mark but instead by it is authorised users for the purpose of guaranteeing to
the relevant public that the goods or services possess a particular characteristic.“
(UK Trade Mark Act 1994)
What is a certification mark?
A certification mark certifies the nature or origin of the goods to which it has
been applied.
It includes an e.g. region or location or origin, materials of construction,
method or mode of manufacture, quality assurance, and accuracy of the goods
overall, any definable characteristic of the goods.
