A Study Guide for Media and Information Literacy (For Grades 11-12 – SHS
STUDENTS)
Can also be a pre-study learning material for Journalism, Communication Arts,
and Sociology (College Course/Subject)
CLASS NOTES/DISCUSSION
Communication – process of imparting or exchanging messages through different
channels
Types of Media – print media, broadcasting media, internet
LITERACY DEFINITION
Media Literacy - The ability to analyze, access, evaluate, and create
media in a variety of forms
- It aims to empower citizens by providing them
knowledge and skills necessary to engage with
traditional media/new technologies
Information Literacy - The ability to recognize when information is needed
- To locate, evaluate, and effectively communicate
information in its various formats
Technology (Digital) - The ability of an individual to responsibly,
Literacy appropriately, and effectively use technological tools
Literacy – ability to identify, understand, interpret, and communicate using printed and
written materials associated with varying contexts
Information – broad term for data or knowledge derived from study, experience, or
symbol. Knowledge of specific events given by communication or technology
The Communication Process
, Received
signal
Information
Transmitter Channel Receiver D
source
Noise
Message
source
Media and Information Literacy Definition
- To access, retrieve, understand, evaluate, use, create, and share information in a
critical, ethical, and effective way
- Set of competencies that empowers citizens
- Information and media contents in all formats
Key Concepts of MIL
1. All media messages are constructed
- Who created this media product? What is its purpose?
2. Audience negotiates meaning
- How will the audience perceive the media product differently?
3. Media messages have commercial implications
- A lot of media messages we consume are funded by advertisements/businesses
4. Media messages have social and political implications
- Who and what is shown in negative/positive light
- What conclusions the audiences might draw based on these facts?
- Why might these people and things be shown this way?
5. Each media has a unique aesthetic form
- What techniques does the media product use to get your attention and to
communicate its message?
STUDENTS)
Can also be a pre-study learning material for Journalism, Communication Arts,
and Sociology (College Course/Subject)
CLASS NOTES/DISCUSSION
Communication – process of imparting or exchanging messages through different
channels
Types of Media – print media, broadcasting media, internet
LITERACY DEFINITION
Media Literacy - The ability to analyze, access, evaluate, and create
media in a variety of forms
- It aims to empower citizens by providing them
knowledge and skills necessary to engage with
traditional media/new technologies
Information Literacy - The ability to recognize when information is needed
- To locate, evaluate, and effectively communicate
information in its various formats
Technology (Digital) - The ability of an individual to responsibly,
Literacy appropriately, and effectively use technological tools
Literacy – ability to identify, understand, interpret, and communicate using printed and
written materials associated with varying contexts
Information – broad term for data or knowledge derived from study, experience, or
symbol. Knowledge of specific events given by communication or technology
The Communication Process
, Received
signal
Information
Transmitter Channel Receiver D
source
Noise
Message
source
Media and Information Literacy Definition
- To access, retrieve, understand, evaluate, use, create, and share information in a
critical, ethical, and effective way
- Set of competencies that empowers citizens
- Information and media contents in all formats
Key Concepts of MIL
1. All media messages are constructed
- Who created this media product? What is its purpose?
2. Audience negotiates meaning
- How will the audience perceive the media product differently?
3. Media messages have commercial implications
- A lot of media messages we consume are funded by advertisements/businesses
4. Media messages have social and political implications
- Who and what is shown in negative/positive light
- What conclusions the audiences might draw based on these facts?
- Why might these people and things be shown this way?
5. Each media has a unique aesthetic form
- What techniques does the media product use to get your attention and to
communicate its message?
