Project
sabato 25 settembre 2021 12.04
1. SHAREHOLDERS AND CORPORATE GOVERNANCE
2. MAIN BUSINESS
= the production and sale of consumer goods
• 3 categories: Hygiene, Health and Nutrition. They branch off in multiple sub-brands
• Investor in Health and Medical sector
• Acquisition of new companies in different sectors --> horizontal extension
• Internal activities: production and marketing
• External activities: stock, delivery, selling
3. THE BUSINESS MODEL (MBC)
= how to create, deliver and capture value
a. Value proposition: quality, cost, environmental sustainability, accessible prices
b. Customer segments: whole civilized population
c. Channels: physical and online stores (due to Covid, partnerships with leading
online stores)
d. Costumer relationship: multiple channels (ads…) and expert local
representative
e. Revenue stream: asset sale (= Reckitt sells the ownership right of a physical
product to its clients) with a cost-based strategy
f. Resources: financial, physical, intellectual, human + innovation, vast portfolio,
patents, clients' list, R&D, IT
g. Partners: wide range of suppliers, more attention on sustainability
(responsible sourcing and production)
h. Activities:
§ Tight relationship with suppliers
sabato 25 settembre 2021 12.04
1. SHAREHOLDERS AND CORPORATE GOVERNANCE
2. MAIN BUSINESS
= the production and sale of consumer goods
• 3 categories: Hygiene, Health and Nutrition. They branch off in multiple sub-brands
• Investor in Health and Medical sector
• Acquisition of new companies in different sectors --> horizontal extension
• Internal activities: production and marketing
• External activities: stock, delivery, selling
3. THE BUSINESS MODEL (MBC)
= how to create, deliver and capture value
a. Value proposition: quality, cost, environmental sustainability, accessible prices
b. Customer segments: whole civilized population
c. Channels: physical and online stores (due to Covid, partnerships with leading
online stores)
d. Costumer relationship: multiple channels (ads…) and expert local
representative
e. Revenue stream: asset sale (= Reckitt sells the ownership right of a physical
product to its clients) with a cost-based strategy
f. Resources: financial, physical, intellectual, human + innovation, vast portfolio,
patents, clients' list, R&D, IT
g. Partners: wide range of suppliers, more attention on sustainability
(responsible sourcing and production)
h. Activities:
§ Tight relationship with suppliers
