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Wharton Coursera Entrepreneurship Quiz

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Module 1: Introduction to Entrepreneurship Quiz
Quiz, 10 questions

Question 1
1
point

1. Question 1
Assuming behaviors are caused by someone’s disposition, even when circumstances are the real
explanation, is called:



Fundamental attribution error



Outcome bias



Self-serving bias



Ladder of inference

Question 2
1
point

2. Question 2
Which of the following describes a serial entrepreneur?



None of these are true



Someone who focuses on starting multiple businesses at the same time



Someone who focuses on starting multiple businesses, one after another



Someone creating a job for themselves in a variety of idiosyncratic ways by establishing businesses

Question 3
1
point




Schlumberger‐Private

,3. Question 3
The original iPhone was a(n) ____; the iPhone 6s was a(n) ____.



Discontinuous innovation; radical innovation



Discontinuous innovation; incremental innovation



Radical innovation; discontinuous innovation



Incremental innovation; discontinuous innovation

Question 4
1
point

4. Question 4
What is an example of established firms cultivating innovation through internal development?



All answers are true



Separate R&D labs



Dedicated time for individuals (e.g. 20% time)



Sabbatical

Question 5
1
point

5. Question 5
In 2014, high-tech small businesses (less than 250 employees) created __% of private sector jobs.



0-10%




Schlumberger‐Private

,30-40%



10-20%



20-30%

Question 6
1
point

6. Question 6
In Entrepreneurship, “Unicorns” are:



Mythical creatures



Startups with a single employee



Startups with a social mission



Startups that have been funded on valuations of $1 billion or more


6. Question 6
Impact entrepreneurs can scale through which of the following methods?



Increase geographic reach through franchises



Influence policy changes



Partner with someone who has last-mile reach at scale



All answers are true




Schlumberger‐Private

, Question 7
1
point

7. Question 7
Venture-backed start-ups are typically funded by ____; lifestyle businesses are typically funded by
____.



Bank loans; private equity firms



Angel investors and/or venture capitalists; the founders themselves, friends and family



The founders themselves, friends and family; angel investors and/or venture capitalists



Private equity firms; bank loans

Question 8
1
point

8. Question 8
What is an effective strategy that would help overcome challenges associated with transitioning from
the “ferment” to the “takeoff” period?



Release a complementary product



Reduce entry cost for complementers to join your network



Develop a product that appeals to early adopters



Compete in the largest market segment with the industry incumbent

Question 9
1




Schlumberger‐Private

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