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Summary Chapter 2 business research

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Chapter 2 business research

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Chapter 2: “The scientific approach and alternative approaches to
investigation”

Scientific investigation:
It focusses on solving problems, gather data, analyse them, and draw valid conclusions from
them.
 Scientific research is not based on hunches, experience and intuition (though these may
play a part in decision making), but its purposive and rigorous.


The hallmarks or main distinguishing characteristics of scientific research may be listed as
follows:
 Purposiveness (not for fun but with a purpose)
 The research has a purposive focus.
 Rigor (strict)
 A good theoretical base and a sounds methodological design add rigor to a
purposive study.
 Testability (can it be tested?)
 Testability is a property that applies to the hypothesis of a study.
 Replicability (can it be repeated?)
 Replicability is the extent to which a re-study is made possible by the provision of
the design details of the study in the research report.
 Precision and confidence (statistics?)
Precision refers to the closeness of the findings to “reality” based on a sample.
 Confidence refers to the probability that our estimations are correct.
 Objectivity (pure facts)
 The more objective the interpretation of the data, the more scientific the research
investigation becomes.
 Generalizability (results for whom?)
Generalizability refers to the scope of applicability of the research findings in one
organizational setting to other settings.
 Parsimony (simplest assumption adoption)
Parsimony can be introduces with a good understanding of the problem and the
important factors that influence it.


 Examples can be found in the book (pages 19-22)

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