PR 220 Exam 1
Public Relations - Answer a strategic communication process that builds mutually
beneficial relationships between organizations and their publics
4 Step Process of Public Relations - Answer research, planning, communication, and
evaluation
Licensing of Public Relations Professionals - Answer 1st amendment freedom of
speech; accreditation standards/ethical codes
Values-driven public relations - Answer the values-driven management of relationships
between an organization and the publics that can affect its success
Dynamic model of public relations - Answer this model more closely reflects real-world
public relations
Boundary spanning - Answer the function of representing a public's values to an
organization and, conversely, representing the values of the organization to that public
Intersection management - Answer the practice of overseeing relationships among
several publics within a particular issue
5 broad categories of jobs in public relations - Answer corporations, non-profit,
government, independent consultant, and PR agencies
Important skills for public relations students/professionals - Answer writing, several
internships, real world exercises on class, exposure to guess lectures from practitioners,
understanding of business cultures, social media experience
Challenges for today's public relations professionals - Answer dealing with the speed
and volume of information flow and managing the digital revolution and the rise of social
media
Public relations managers - Answer they solve problems. advise organizational leaders,
make policy decisions, and take responsibility for the success or failure of public
relations programs
Public Relations Technicians - Answer they rarely make key strategic decisions, and
they rarely advise others within the organization. Their primary role is to prepare
communications that help execute the public relations policies created by other
Salary differences between men and women in PR - Answer the median salary for men
is $125,000 and for women $84,000
Public Relations - Answer a strategic communication process that builds mutually
beneficial relationships between organizations and their publics
4 Step Process of Public Relations - Answer research, planning, communication, and
evaluation
Licensing of Public Relations Professionals - Answer 1st amendment freedom of
speech; accreditation standards/ethical codes
Values-driven public relations - Answer the values-driven management of relationships
between an organization and the publics that can affect its success
Dynamic model of public relations - Answer this model more closely reflects real-world
public relations
Boundary spanning - Answer the function of representing a public's values to an
organization and, conversely, representing the values of the organization to that public
Intersection management - Answer the practice of overseeing relationships among
several publics within a particular issue
5 broad categories of jobs in public relations - Answer corporations, non-profit,
government, independent consultant, and PR agencies
Important skills for public relations students/professionals - Answer writing, several
internships, real world exercises on class, exposure to guess lectures from practitioners,
understanding of business cultures, social media experience
Challenges for today's public relations professionals - Answer dealing with the speed
and volume of information flow and managing the digital revolution and the rise of social
media
Public relations managers - Answer they solve problems. advise organizational leaders,
make policy decisions, and take responsibility for the success or failure of public
relations programs
Public Relations Technicians - Answer they rarely make key strategic decisions, and
they rarely advise others within the organization. Their primary role is to prepare
communications that help execute the public relations policies created by other
Salary differences between men and women in PR - Answer the median salary for men
is $125,000 and for women $84,000
