1
Visual Communication - Unit 2 Milestone 2.
Why is a type specimen useful?
•
It makes it easier to determine which font will be best suited for use in a
magazine layout.
•
It quickly showcases the typeface in a variety of situations which helps
designers to
visualize it in their projects.
•
It creates an environment to quickly determine the best color type for a
project.
•
It enables the designer to select which font is best suited for use on the web.
[Digital image]. (n.d.). Retrieved
from https://upload.wikimedia.org/wikipedia/commons/thumb/c/c5/Colorwhee
l.svg/540px-Colorwheel.svg.png
Which of the following are split complementary colors?
•
Blue, yellow-orange, and green
•
Yellow-orange, blue, and violet
•
Green, blue-green, and violet
•
Blue-green, violet, and orange
Which element is featured prominently in this layout grid?
Page 1 of 22
,2
•
Columns
•
Gutter
•
Bleeds
Page 2 of 22
, 3
•
Caption
How tall is a word that is set in 72-point type?
•
One-half inch
•
One pica
•
One inch
Which of the following defines a typeface?
•
A member of a complete set of letters, numbers and punctuation symbols
•
A capital letter form using different weights and widths
•
Contains the name of the publisher, family, weight, posture and width
•
Contains all capital letterforms, of consistent posture and width
(n.d.). Retrieved
from http://commons.wikimedia.org/wiki/File:Lobster_Newburg_advertisemen
t,_1935.jpg
Which of the layout styles below is used in this image?
•
Rebus
•
Big type
•
Frame
•
Picture window
Page 3 of 22
Visual Communication - Unit 2 Milestone 2.
Why is a type specimen useful?
•
It makes it easier to determine which font will be best suited for use in a
magazine layout.
•
It quickly showcases the typeface in a variety of situations which helps
designers to
visualize it in their projects.
•
It creates an environment to quickly determine the best color type for a
project.
•
It enables the designer to select which font is best suited for use on the web.
[Digital image]. (n.d.). Retrieved
from https://upload.wikimedia.org/wikipedia/commons/thumb/c/c5/Colorwhee
l.svg/540px-Colorwheel.svg.png
Which of the following are split complementary colors?
•
Blue, yellow-orange, and green
•
Yellow-orange, blue, and violet
•
Green, blue-green, and violet
•
Blue-green, violet, and orange
Which element is featured prominently in this layout grid?
Page 1 of 22
,2
•
Columns
•
Gutter
•
Bleeds
Page 2 of 22
, 3
•
Caption
How tall is a word that is set in 72-point type?
•
One-half inch
•
One pica
•
One inch
Which of the following defines a typeface?
•
A member of a complete set of letters, numbers and punctuation symbols
•
A capital letter form using different weights and widths
•
Contains the name of the publisher, family, weight, posture and width
•
Contains all capital letterforms, of consistent posture and width
(n.d.). Retrieved
from http://commons.wikimedia.org/wiki/File:Lobster_Newburg_advertisemen
t,_1935.jpg
Which of the layout styles below is used in this image?
•
Rebus
•
Big type
•
Frame
•
Picture window
Page 3 of 22
