Objectives:
• Define Social Cognition
• Explain what is Schemas
• Explain what is Heuristics
• Explain Affect and Cognition.
,Social Cognition
• Social cognition is the way in which people process, remember, and
use information in social contexts to explain and predict their own
behavior and that of others.
• The manner in which we interpret, analyze, remember and use
information about the social world.
• Information is represented in the brain as "cognitive elements" suc
as schemas, attributions, or stereotypes.
, • Social cognition studies the ways in which social information is
processed by people, particularly encoding, storage, retrieval, and
application to social world.
i. we have frameworks developed from the past experience (often
called as ‘schema’) regarding selling and buying and we propose
lower price to buy and higher price to sell than our expectations
ii. The mental processes we carry out are faster, automatic and ver
quick.
iii. At the same time these mental frameworks are prone to
systematic errors and biases in decisions we make.
• Define Social Cognition
• Explain what is Schemas
• Explain what is Heuristics
• Explain Affect and Cognition.
,Social Cognition
• Social cognition is the way in which people process, remember, and
use information in social contexts to explain and predict their own
behavior and that of others.
• The manner in which we interpret, analyze, remember and use
information about the social world.
• Information is represented in the brain as "cognitive elements" suc
as schemas, attributions, or stereotypes.
, • Social cognition studies the ways in which social information is
processed by people, particularly encoding, storage, retrieval, and
application to social world.
i. we have frameworks developed from the past experience (often
called as ‘schema’) regarding selling and buying and we propose
lower price to buy and higher price to sell than our expectations
ii. The mental processes we carry out are faster, automatic and ver
quick.
iii. At the same time these mental frameworks are prone to
systematic errors and biases in decisions we make.
