www.downloadslide.com
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Small Business
Management 18e
LAUNCHING & GROWING ENTREPRENEURIAL VENTURES
Justin G. Longenecker
Baylor University
J. William Petty
Baylor University
Leslie E. Palich
Baylor University
Frank Hoy
Worcester Polytechnic Insitute
Australia • Brazil • Mexico • Singapore • United Kingdom • United States
Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChap
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions
, www.downloadslide.com
This is an electronic version of the print textbook. Due to electronic rights restrictions,
some third party content may be suppressed. Editorial review has deemed that any suppressed
content does not materially affect the overall learning experience. The publisher reserves the right
to remove content from this title at any time if subsequent rights restrictions require it. For
valuable information on pricing, previous editions, changes to current editions, and alternate
formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for
materials in your areas of interest.
Important Notice: Media content referenced within the product description or the product
text may not be available in the eBook version.
Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChap
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions
, www.downloadslide.com
Small Business Management: Launching & © 2017, 2014 Cengage Learning®
Growing Entrepreneurial Ventures, 18e WCN: 02-200-203
Justin G. Longenecker ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may
J. William Petty be reproduced, transmitted, stored, or used in any form or by any means graphic,
Leslie E. Palich electronic, or mechanical, including but not limited to photocopying, recording,
Frank Hoy scanning, digitizing, taping, Web distribution, information networks, or informa-
Vice President, General Manager, Social tion storage and retrieval systems, except as permitted under Section 107 or 108
Science & Qualitative Business: of the 1976 United States Copyright Act, without the prior written permission of
Erin Joyner the publisher.
Product Director: Jason Fremder
Content Developer: John Sarantakis For product information and technology assistance, contact us at
Cengage Learning Customer & Sales Support, 1-800-354-9706
Product Assistant: Jamie Mack
For permission to use material from this text or product,
Marketing Director: Kristen Hurd submit all requests online at www.cengage.com/permissions
Marketing Manager: Emily Horowitz Further permissions questions can be emailed to
Marketing Coordinator:
Christopher Walz
Senior Content Project Manager: Unless otherwise noted all items © Cengage Learning.
Kim Kusnerak
Library of Congress Control Number: 2015947525
Manufacturing Planner:
Ron Montgomery ISBN: 978-1-305-40574-5
Production Service: SPi Global
Cengage Learning
Senior Art Director: Linda May 20 Channel Center Street
Cover/Internal Designer: Boston, MA 02210
Joe Devine/Red Hangar Design USA
Cover Image: © Joe Devine
Intellectual Property Cengage Learning is a leading provider of customized learning solutions with
Analyst: Diane Garrity employees residing in nearly 40 different countries and sales in more than
Project Manager: Sarah Shainwald 125 countries around the world. Find your local representative at
www.cengage.com.
Design Elements: Hand writing on iPad:
©Ximagination/iStockphoto.com;
Rocket ship: ©07_av/iStockphoto. Cengage Learning products are represented in Canada by
com; Glass doors with handles: Nelson Education, Ltd.
©Marlon Lopez MMG1 Design/
Shutterstock.com; Come in Open
To learn more about Cengage Learning Solutions, visit www.cengage.com
sign: ©FooTToo/Shutterstock.com;
Open Looking Ahead/Closed Look-
ing Back signs: ©robertlamphoto/ Purchase any of our products at your local college store or at our
Shutterstock.com; iPad: ©Ilja Gener- preferred online store www.cengagebrain.com
alov/Shutterstock.com; Compass on
map: ©OlegDoroshin/Shutterstock.
com; Glowing globe over hand:
©solarseven/Shutterstock.com;
Seedling growing: ©Kletr/
Shutterstock.com
Printed in the United States of America
Print Number: 01 Print Year: 2016
Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChap
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions
, www.downloadslide.com
Small Business
Management 18e
LAUNCHING & GROWING ENTREPRENEURIAL VENTURES
Justin G. Longenecker
Baylor University
J. William Petty
Baylor University
Leslie E. Palich
Baylor University
Frank Hoy
Worcester Polytechnic Insitute
Australia • Brazil • Mexico • Singapore • United Kingdom • United States
Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChap
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions
, www.downloadslide.com
This is an electronic version of the print textbook. Due to electronic rights restrictions,
some third party content may be suppressed. Editorial review has deemed that any suppressed
content does not materially affect the overall learning experience. The publisher reserves the right
to remove content from this title at any time if subsequent rights restrictions require it. For
valuable information on pricing, previous editions, changes to current editions, and alternate
formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for
materials in your areas of interest.
Important Notice: Media content referenced within the product description or the product
text may not be available in the eBook version.
Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChap
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions
, www.downloadslide.com
Small Business Management: Launching & © 2017, 2014 Cengage Learning®
Growing Entrepreneurial Ventures, 18e WCN: 02-200-203
Justin G. Longenecker ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may
J. William Petty be reproduced, transmitted, stored, or used in any form or by any means graphic,
Leslie E. Palich electronic, or mechanical, including but not limited to photocopying, recording,
Frank Hoy scanning, digitizing, taping, Web distribution, information networks, or informa-
Vice President, General Manager, Social tion storage and retrieval systems, except as permitted under Section 107 or 108
Science & Qualitative Business: of the 1976 United States Copyright Act, without the prior written permission of
Erin Joyner the publisher.
Product Director: Jason Fremder
Content Developer: John Sarantakis For product information and technology assistance, contact us at
Cengage Learning Customer & Sales Support, 1-800-354-9706
Product Assistant: Jamie Mack
For permission to use material from this text or product,
Marketing Director: Kristen Hurd submit all requests online at www.cengage.com/permissions
Marketing Manager: Emily Horowitz Further permissions questions can be emailed to
Marketing Coordinator:
Christopher Walz
Senior Content Project Manager: Unless otherwise noted all items © Cengage Learning.
Kim Kusnerak
Library of Congress Control Number: 2015947525
Manufacturing Planner:
Ron Montgomery ISBN: 978-1-305-40574-5
Production Service: SPi Global
Cengage Learning
Senior Art Director: Linda May 20 Channel Center Street
Cover/Internal Designer: Boston, MA 02210
Joe Devine/Red Hangar Design USA
Cover Image: © Joe Devine
Intellectual Property Cengage Learning is a leading provider of customized learning solutions with
Analyst: Diane Garrity employees residing in nearly 40 different countries and sales in more than
Project Manager: Sarah Shainwald 125 countries around the world. Find your local representative at
www.cengage.com.
Design Elements: Hand writing on iPad:
©Ximagination/iStockphoto.com;
Rocket ship: ©07_av/iStockphoto. Cengage Learning products are represented in Canada by
com; Glass doors with handles: Nelson Education, Ltd.
©Marlon Lopez MMG1 Design/
Shutterstock.com; Come in Open
To learn more about Cengage Learning Solutions, visit www.cengage.com
sign: ©FooTToo/Shutterstock.com;
Open Looking Ahead/Closed Look-
ing Back signs: ©robertlamphoto/ Purchase any of our products at your local college store or at our
Shutterstock.com; iPad: ©Ilja Gener- preferred online store www.cengagebrain.com
alov/Shutterstock.com; Compass on
map: ©OlegDoroshin/Shutterstock.
com; Glowing globe over hand:
©solarseven/Shutterstock.com;
Seedling growing: ©Kletr/
Shutterstock.com
Printed in the United States of America
Print Number: 01 Print Year: 2016
Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChap
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions
