Running Head: PEPSI COLA CRISIS 1
PEPSI COLA CRISIS
Name
Affiliation
Course
Instructor
Date
, PEPSI COLA CRISIS 2
Even though a crisis management team might explore a future crisis and be aware of the
warning signs, it is not always every time that the crisis management team can estimate the full
impact that the crisis would have on the company. This is because, at times, an organization
might ignore a crisis by assuming that it seems quite absurd to be accepted by the public.
However, this might not be the case since sometimes the public is susceptible to suggestions
especially in the matter that the absurd concern is being raised by different people. This can,
therefore, create a public hysteria that if not managed well, could lead to negative effects for the
company. Moreover, the crisis management team should develop strategies fast enough to offers
explanations and fast responses to a crisis before it hurts the reputation of the company by paying
attention to all details rather than ignoring some of the details. As such, this work will explore
the Pepsi cola company crisis which came as a result of allegations that some of their products
contained syringes.
The Pepsi cola company found themselves in trouble after several customers claimed that
they had found unusual substances in their drinks. Some of the people who complained about the
issue stated that they had found syringes, screws, needles, and bullets inside the Pepsi cola cans
(Greenberg, 1993). However, these reports seemed cynical, and as such; the company failed to
respond to it at first but were forced to respond later when people began believing the rumors. In
this case, they employed different effective crisis communication strategies which helped in
restoring their tarnished reputation and as such, addressed the crisis effectively. The success of
their crisis management strategies mainly relied on the media, the FBI, and the FDA who helped
investigate the issue and show the public that Pepsi cola did not contain any of the substances
mentioned.
PEPSI COLA CRISIS
Name
Affiliation
Course
Instructor
Date
, PEPSI COLA CRISIS 2
Even though a crisis management team might explore a future crisis and be aware of the
warning signs, it is not always every time that the crisis management team can estimate the full
impact that the crisis would have on the company. This is because, at times, an organization
might ignore a crisis by assuming that it seems quite absurd to be accepted by the public.
However, this might not be the case since sometimes the public is susceptible to suggestions
especially in the matter that the absurd concern is being raised by different people. This can,
therefore, create a public hysteria that if not managed well, could lead to negative effects for the
company. Moreover, the crisis management team should develop strategies fast enough to offers
explanations and fast responses to a crisis before it hurts the reputation of the company by paying
attention to all details rather than ignoring some of the details. As such, this work will explore
the Pepsi cola company crisis which came as a result of allegations that some of their products
contained syringes.
The Pepsi cola company found themselves in trouble after several customers claimed that
they had found unusual substances in their drinks. Some of the people who complained about the
issue stated that they had found syringes, screws, needles, and bullets inside the Pepsi cola cans
(Greenberg, 1993). However, these reports seemed cynical, and as such; the company failed to
respond to it at first but were forced to respond later when people began believing the rumors. In
this case, they employed different effective crisis communication strategies which helped in
restoring their tarnished reputation and as such, addressed the crisis effectively. The success of
their crisis management strategies mainly relied on the media, the FBI, and the FDA who helped
investigate the issue and show the public that Pepsi cola did not contain any of the substances
mentioned.
