Running Head: GULF COAST CRISIS 1
GULF COAST CRISIS
Name
Affiliation
Course
Instructor
Date
, GULF COAST CRISIS 2
In the modern world, crises are not only limited to the concept of crisis that directly
affects the organization but also those that cause ripples strong enough to affect other
organizations or industries. In this case, such a crisis becomes quite difficult to manage due to
the numerous parties involved and as such requiring a lot of crisis management strategies as
compared to the others which need minimal crisis management and communication strategies.
This is primarily because the single organizational crisis has the potential of causing different
crises in other organization, therefore, increasing the number of stakeholders considering the
element of dependency on the different companies that are involved. However, this element
mainly applies to the big companies and as such, their failure to control the crisis can be directly
linked to the idea that they were not prepared well enough for it and as such, failed to implement
proper crisis prevention strategies. In this case, this work will explore the gulf coast crisis which
was caused by British petroleum.
The issue was regarding an oil spillage that occurred in the Gulf of Mexico which is
bordered by five of the United States. Taking into account how important the gulf coast is to all
the five states, jeopardizing it by spilling oil on the water is something that concerns a lot of
people especially the ones who earn a living from it. The gulf extends 600,000 square miles with
1600 miles of the coast in the United States alone which means that there is an extensive
population that is dependent on the gulf (Jones & Jervis, 2010). However, British Petroleum is
responsible for spilling over 60,000 barrels of oil per day into the gulf endangering a lot of
elements including the marine life in the gulf. The spillage, therefore, affects different sectors
such as fishing, and tourism and reduces income for the states affects by the oil spillage,
therefore, making it a crisis not only in a single company but one that causes ripples across
different markets.
GULF COAST CRISIS
Name
Affiliation
Course
Instructor
Date
, GULF COAST CRISIS 2
In the modern world, crises are not only limited to the concept of crisis that directly
affects the organization but also those that cause ripples strong enough to affect other
organizations or industries. In this case, such a crisis becomes quite difficult to manage due to
the numerous parties involved and as such requiring a lot of crisis management strategies as
compared to the others which need minimal crisis management and communication strategies.
This is primarily because the single organizational crisis has the potential of causing different
crises in other organization, therefore, increasing the number of stakeholders considering the
element of dependency on the different companies that are involved. However, this element
mainly applies to the big companies and as such, their failure to control the crisis can be directly
linked to the idea that they were not prepared well enough for it and as such, failed to implement
proper crisis prevention strategies. In this case, this work will explore the gulf coast crisis which
was caused by British petroleum.
The issue was regarding an oil spillage that occurred in the Gulf of Mexico which is
bordered by five of the United States. Taking into account how important the gulf coast is to all
the five states, jeopardizing it by spilling oil on the water is something that concerns a lot of
people especially the ones who earn a living from it. The gulf extends 600,000 square miles with
1600 miles of the coast in the United States alone which means that there is an extensive
population that is dependent on the gulf (Jones & Jervis, 2010). However, British Petroleum is
responsible for spilling over 60,000 barrels of oil per day into the gulf endangering a lot of
elements including the marine life in the gulf. The spillage, therefore, affects different sectors
such as fishing, and tourism and reduces income for the states affects by the oil spillage,
therefore, making it a crisis not only in a single company but one that causes ripples across
different markets.
