Company G
1-Year Marketing Plan
Student Name: James G. Smith
Student ID: 548868
Student Mentor Name: Cameron Straatsma
, 2
Table of Contents
Introduction.................................................................................................................................................3
Product Description and Classification.........................................................................................................3
Company G Mission Statement....................................................................................................................3
Support of Missions Statement................................................................................................................4
Consumer Product Classification..............................................................................................................4
Target Market..............................................................................................................................................4
Competitive Situation Analysis.....................................................................................................................5
Analysis of Competition using Porter’s Five Forces Model........................................................................5
SWOT Analysis.............................................................................................................................................6
Strengths.................................................................................................................................................6
Weaknesses.............................................................................................................................................6
Opportunities...........................................................................................................................................7
Threats.....................................................................................................................................................7
Marketing Objectives...................................................................................................................................7
Product Objective.....................................................................................................................................7
Price Objective.........................................................................................................................................7
Place Objective.........................................................................................................................................7
Promotion Objective................................................................................................................................7
Marketing Strategies and Implementation...................................................................................................8
Product Strategies....................................................................................................................................8
Price Strategies........................................................................................................................................8
Place Strategies.......................................................................................................................................8
Promotion Strategies...............................................................................................................................8
Marketing Implementation..........................................................................................................................9
Product Action Plan..................................................................................................................................9
Price Action Plan......................................................................................................................................9
Place Action Plan...................................................................................................................................10
Promotion Action Plan...........................................................................................................................10
1-Year Marketing Plan
Student Name: James G. Smith
Student ID: 548868
Student Mentor Name: Cameron Straatsma
, 2
Table of Contents
Introduction.................................................................................................................................................3
Product Description and Classification.........................................................................................................3
Company G Mission Statement....................................................................................................................3
Support of Missions Statement................................................................................................................4
Consumer Product Classification..............................................................................................................4
Target Market..............................................................................................................................................4
Competitive Situation Analysis.....................................................................................................................5
Analysis of Competition using Porter’s Five Forces Model........................................................................5
SWOT Analysis.............................................................................................................................................6
Strengths.................................................................................................................................................6
Weaknesses.............................................................................................................................................6
Opportunities...........................................................................................................................................7
Threats.....................................................................................................................................................7
Marketing Objectives...................................................................................................................................7
Product Objective.....................................................................................................................................7
Price Objective.........................................................................................................................................7
Place Objective.........................................................................................................................................7
Promotion Objective................................................................................................................................7
Marketing Strategies and Implementation...................................................................................................8
Product Strategies....................................................................................................................................8
Price Strategies........................................................................................................................................8
Place Strategies.......................................................................................................................................8
Promotion Strategies...............................................................................................................................8
Marketing Implementation..........................................................................................................................9
Product Action Plan..................................................................................................................................9
Price Action Plan......................................................................................................................................9
Place Action Plan...................................................................................................................................10
Promotion Action Plan...........................................................................................................................10
