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, Slide 3
Introduction
Firms that operate in the business environment are free to operate in any market where they think
they will be able to benefit and achieve the goals and objectives that they have laid down (BDO,
2015). To operate in any market it is important to conduct efficient research to identify the
features of the market and identify the issues that the targeted market experience. It is important
to plan well and to put in place strategies that will ensure that they succeed in the targeted market
in any country. This report will analyse in details the ethical and sustainability issues that are
faced in developing and in the developed countries.
Slide 4
Analysis of external environment in developed countries
Political- Countries that are developed are politically stable and therefore firms that operate in
the manufacturing industry are not affected by political interferences that occur in developing
countries. Developed countries also give businesses subsides and incentives and this is aimed to
support growth in the sector. Political stability enables businesses to thrive and this ensures that
they compete well.
Economic- Developed countries are politically stable and this creates an opportunity for
businesses to thrive. In developed countries the purchasing power of customers is higher and
customers are able to buy products and services that are manufactured and offered by businesses.
The demand of products in countries that are economically is high and this is because customers
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