Sustainability in the Global Economy
BUSM 4306
Strategy and Sustainability in the Global Economy
Abstract
This report discussed has analysed the business environment where ANC group operates and
how the macro and micro factors affects the performance of the company. The report has
analysed the internal operations of the company and identified the company strengths,
weaknesses, opportunities and threats. The management of the company should come up with
strategies that will ensure that the firm is able to deal with the threats that are likely to affects its
operation and tap into the opportunities that exist in the market to increase its market share and
competitive position. Expanding to the global market will increase the revenues to the company
and its competitive position. The report has also analysed the company threshold and distinctive
resources using the VIRO analytical model.
1
, Sustainability in the Global Economy
Table of Contents
Abstract 2
Introduction 4
Micro and macro environmental analysis to identify threats and opportunities facing ANC, UK 4
Porter’s 5 Forces 4
Pestel analysis 7
SWOT Analysis 10
Using VRIO to analyse the organization’s threshold and distinctive resources 13
Recommendations on future international expansion 14
Conclusion 14
References 16
2
, Sustainability in the Global Economy
Introduction
UK IT and telecommunication industry is very competitive and firms that operate in the industry
ensure that they provide customers with products and services that are unique and that meet the
needs of customers. Innovation is an important aspect to the firms that operate in the industry
(Haigh, 2010). Firms that operate in the industry take advantage of technology to improve on
their products and services and to come up with new products and this provide customers with an
array of choice to make. This report will analyse ANC Group SWOT analysis, it will also
analyse the environment where the company is operating using PESTLE tool and the ANC
threshold and distinctive resources using the VIRO analytical model.
Micro and macro environmental analysis to identify threats and opportunities facing ANC,
UK
Micro factors are the internal factors that affect the operations of a company. These are factors
that are within the control of the firm management and the management has an upper hand how
to manage the factors to ensure that the company achieves the set goals and objectives. Macro
factors are the external factors that affect the performance of a company and they are outside the
management control (Daragh and Finola, 2013). To deal with such factors the management
should develop strategic plan and strategies that will help manage the effects of the external
factors on the company performance. The tools that I will use to analyse the macro and micro
factors in relation to ANC group are porters five forces, Pestle and SWOT analysis.
Porter’s 5 Forces
3
BUSM 4306
Strategy and Sustainability in the Global Economy
Abstract
This report discussed has analysed the business environment where ANC group operates and
how the macro and micro factors affects the performance of the company. The report has
analysed the internal operations of the company and identified the company strengths,
weaknesses, opportunities and threats. The management of the company should come up with
strategies that will ensure that the firm is able to deal with the threats that are likely to affects its
operation and tap into the opportunities that exist in the market to increase its market share and
competitive position. Expanding to the global market will increase the revenues to the company
and its competitive position. The report has also analysed the company threshold and distinctive
resources using the VIRO analytical model.
1
, Sustainability in the Global Economy
Table of Contents
Abstract 2
Introduction 4
Micro and macro environmental analysis to identify threats and opportunities facing ANC, UK 4
Porter’s 5 Forces 4
Pestel analysis 7
SWOT Analysis 10
Using VRIO to analyse the organization’s threshold and distinctive resources 13
Recommendations on future international expansion 14
Conclusion 14
References 16
2
, Sustainability in the Global Economy
Introduction
UK IT and telecommunication industry is very competitive and firms that operate in the industry
ensure that they provide customers with products and services that are unique and that meet the
needs of customers. Innovation is an important aspect to the firms that operate in the industry
(Haigh, 2010). Firms that operate in the industry take advantage of technology to improve on
their products and services and to come up with new products and this provide customers with an
array of choice to make. This report will analyse ANC Group SWOT analysis, it will also
analyse the environment where the company is operating using PESTLE tool and the ANC
threshold and distinctive resources using the VIRO analytical model.
Micro and macro environmental analysis to identify threats and opportunities facing ANC,
UK
Micro factors are the internal factors that affect the operations of a company. These are factors
that are within the control of the firm management and the management has an upper hand how
to manage the factors to ensure that the company achieves the set goals and objectives. Macro
factors are the external factors that affect the performance of a company and they are outside the
management control (Daragh and Finola, 2013). To deal with such factors the management
should develop strategic plan and strategies that will help manage the effects of the external
factors on the company performance. The tools that I will use to analyse the macro and micro
factors in relation to ANC group are porters five forces, Pestle and SWOT analysis.
Porter’s 5 Forces
3
