Factors Contributing to the Continued Online Shopping in India
,ABSTRACT
This research is mainly intended in identifying the various factors resulting to the
continued usage of online shopping in India. From the review of existing works in
literature, consumer perceptions on usefulness, ease of usage and credibility have been
identified as the key factors influencing the continued usage of online shopping. Based on
these findings, a research framework is developed in this study. For testing the validity of
this proposed research framework, primary data will be collected and analyzed.
Quantitative research methodology with deductive research approach and questionnaire
data collection is identified to be suitable to undertake this research activity. Using online
questionnaire, data is intended to be collected from 100 sample people chosen using
convenient sampling method. To overcome the ethical issues, key ethical considerations
that have to be taken into account are detailed in this report.
PAGE 1
, CONTENTS
ABSTRACT 1
RESEARCH TOPIC 3
Research Aim and Objectives 3
Research Rational 4
LITERATURE REVIEW AND HYPOTHESIS DEVELOPMENT 4
RESEARCH METHODOLOGY 7
RESEARCH METHODS 9
ETHICAL ISSUES 11
RESEARCH LIMITATIONS AND POTENTIAL O UTCOME 12
REFERENCES 12
PAGE 2
,ABSTRACT
This research is mainly intended in identifying the various factors resulting to the
continued usage of online shopping in India. From the review of existing works in
literature, consumer perceptions on usefulness, ease of usage and credibility have been
identified as the key factors influencing the continued usage of online shopping. Based on
these findings, a research framework is developed in this study. For testing the validity of
this proposed research framework, primary data will be collected and analyzed.
Quantitative research methodology with deductive research approach and questionnaire
data collection is identified to be suitable to undertake this research activity. Using online
questionnaire, data is intended to be collected from 100 sample people chosen using
convenient sampling method. To overcome the ethical issues, key ethical considerations
that have to be taken into account are detailed in this report.
PAGE 1
, CONTENTS
ABSTRACT 1
RESEARCH TOPIC 3
Research Aim and Objectives 3
Research Rational 4
LITERATURE REVIEW AND HYPOTHESIS DEVELOPMENT 4
RESEARCH METHODOLOGY 7
RESEARCH METHODS 9
ETHICAL ISSUES 11
RESEARCH LIMITATIONS AND POTENTIAL O UTCOME 12
REFERENCES 12
PAGE 2
