McDonald’s
,Executive Summary
This report is intended in analysing the operations at McDonald’s and providing
recommendations for improving its operations during internalization process. McDonald’s as
part of its growth strategy has internalized its key operations to more than 100 countries
across the world. Analysing the key processes such as product manufacturing and customer
order servicing has identified several issues faced by this organization. Some of the issues
identified are related to changing the menu to meet needs of local customers, inventory
management decisions to offer product customization, employee training to provide
innovative customer service and selecting reliable suppliers and third party delivery
organizations as part of its supply chain network. To deal with these challenges and improve
its productivity level, McDonald’s is recommended to implement standard sequencing rules,
supplier selection questionnaire and predictive analytics for inventory management practices
during internationalization of its operations.
, Table of Contents
McDonald’s 1
Executive Summary 2
Introduction 4
Operational Activities at McDonald’s 4
Figure 1: Transformation model at McDonald’s 5
4V’s of McDonald’s 8
Performance Objectives of McDonald’s 10
Supply Chain Network 13
Feasible recommendations for McDonald’s 15
Conclusion 16
References 16
,Executive Summary
This report is intended in analysing the operations at McDonald’s and providing
recommendations for improving its operations during internalization process. McDonald’s as
part of its growth strategy has internalized its key operations to more than 100 countries
across the world. Analysing the key processes such as product manufacturing and customer
order servicing has identified several issues faced by this organization. Some of the issues
identified are related to changing the menu to meet needs of local customers, inventory
management decisions to offer product customization, employee training to provide
innovative customer service and selecting reliable suppliers and third party delivery
organizations as part of its supply chain network. To deal with these challenges and improve
its productivity level, McDonald’s is recommended to implement standard sequencing rules,
supplier selection questionnaire and predictive analytics for inventory management practices
during internationalization of its operations.
, Table of Contents
McDonald’s 1
Executive Summary 2
Introduction 4
Operational Activities at McDonald’s 4
Figure 1: Transformation model at McDonald’s 5
4V’s of McDonald’s 8
Performance Objectives of McDonald’s 10
Supply Chain Network 13
Feasible recommendations for McDonald’s 15
Conclusion 16
References 16
