1.1 INTRODUCTION
The textile industry in India traditionally, after agriculture, is the only industry that
has generated huge employment for both skilled and unskilled labour in textiles. The
textile industry continues to be the second-largest employment generating sector in
India. It offers direct employment to over 35 million in the country. According to the
Ministry of Textiles, the share of textiles in total exports during April–July 2010 was
11.04%. During 2009–2010, the Indian textile industry was pegged at US$55 billion,
64% of which services domestic demand. In 2010, there were 2,500 textile weaving
factories and 4,135 textile finishing factories in all of India. According to AT
Kearney’s ‘Retail Apparel Index’, India was ranked as the fourth most promising
market for apparel retailers in 2009. Garment industry employs millions of people
around the world, and profits are measured in billions of euros. In this way, the
industry follows the increasingly complex consumer desires, demands and fashion
trends in the world. The basic tone in terms of growth rates, design, fashion,
functionality and wide range of products is given by the centers with high
consumption i.e. the richest states. The second chapter discusses the necessity of
garment producers to invest in the professionals who will be able to explore the
market, management strategies and methods for new product development and
optimization of technological process of making clothes. Disposable incomes,
government policy focused on fast-track textile export growth, and ambitious goals
have created several investment opportunities in India. The garments& fashion
industry provide a wide scope in India. Empowerment of Women Entrepreneurship
(eWe) is a first of its kind social entrepreneurship development platform to strengthen
women ecosystem. Ewe has been founded under the vision of a women entrepreneur,
Mrs. Sangeetha Abhay who has experience in garments and fashion industries with
the support of Kerala Startup Mission and Malabar Innovation Entrepreneurship Zone
(MiZone). Registered in2016, eWe fashions have made a name for itself in the list of
top suppliers of in India.
eWe fashions is a quality driven organization offering a wide range of Ladies
PIMS 2019-21 1
,garments-Short tops, salwar, bottoms, maxis, and Kurtis. Current women’s economic
empowerment interventions are not enough to overcome all obstacles facing by
women who want to be entrepreneurs. The emerging evidence from psychology and
experimental economics on agency, mindset, and leadership show that for successful
interventions to be transformative, they need to move beyond basic access to financial
and human capital and also tackle central psychological, social, and skills constraints
on women entrepreneurs. EWe intends to focus and ignite a fire amongst women from
a college going student to a middle aged housewife to embrace entrepreneurship as a
viable, fulfilling career option. Many women have found employment in this
company. Thus there is a significant important study in eWe fashions.
Entrepreneurship for Women development is a fundamental piece of human resource.
Women entrepreneurship is picking up significance in India in the current economic
condition. So, I decided to study the problems faced by the women entrepreneurs in
ewe fashions.
1.2 STATEMENT OF THE PROBLEM
Women entrepreneurship is picking up significance in India, and this study intends to
analyze the problems and prospectus of women entrepreneurship in ShakthieWe
Private Limited, Nileshwar Kasaragod.
1.3 OBJECTIVES OF THE STUDY
Following are the main objectives which I have set for this study.
Primary Objective
To study about the problems faced by women entrepreneurs.
Secondary Objective
To gain knowledge about the challenging factors of women entrepreneurs in
society
To study marketing and other production activities of eWe.
PIMS 2019-21 2
,1.4 SCOPE OF THE STUDY
The study was conducted in ShakthieWe Private Limited Nileshwar, Kasaragod. The
study will be useful to analyze the problems and challenges faced by the women
entrepreneurs. it will make people aware about the work from home opportunity
provided by eWe. The study will be useful as secondary source data for researchers
who are conducting study regarding women entrepreneur’s problems. Introducing this
platform to others will useful to company directly or indirectly. Thus there is a
significant study in eWe fashions.
1.5 NEED AND IMPORTANCE OF THE STUDY
The role of women in our society has changed drastically in the past few decades. The
women play a significant role in the economic development of any country. Women
contribute& support the economy extensively in different ways by being employed in
many different sectors. Some women are running small enterprises many of which
have proven to be successful. EWe intends to focus and ignite a fire amongst women
from a college going student to a middle aged housewife to embrace entrepreneurship
as a viable, fulfilling career option. Many women have found employment in this
company. Thus there is a significant important study in eWe fashions. The positive
effect made by women on the economy and development through this social
entrepreneurial development platform is key to the developing world. The problems
faced by the women are now also very common.so Its very important to know the
problems of the women entrepreneurs in the society. Ewe gives better chance to study
this detail. There are a lot of reasons which drags the women back. But ewe gave
them a better place to come out from their comfort zones. The women in the company
are getting a lot of benefits such as income opportunities which will help women to
become independent. So the women won’t be seeking financial helps by men. As a
result the women can take initiative as well as decision for herself. Thus, this will lead
to an impact on the community. Women will lead all the business sectors such as
business, IT, agriculture etc. This will change the traditional social concept against
women.
PIMS 2019-21 3
, 1.6 METHODOLOGY OF THE STUDY
1.6.1 Research Design
The study is carried out in ewe fashions, a first of its kind social entrepreneurship
development platform to strengthen women ecosystem. The study is descriptive in
nature. This shows the data was collected from various sources to get more
Information relating to the study. The study is conducted during the period
4/01/2020-01/02/2021.
1.6.2 Sampling design
Women associating with ewe are taken as my sample and sampling technique used for
the study is convenience sampling.
1.6.3 Sampling Size
From the population of 300 women entrepreneurs I taken sampling size of 100
Women’s associating with ewe.
1.6.4 Scaling Technique
The research is highly dependable upon the Scaling technique. There are some
Scaling techniques used for my study. Both primary and other techniques are used.
Main Scaling techniques which I used for my study are:
Nominal scale
- Dichotomous (Yes/No)
Ratio scale
Likert scale
- Satisfaction
- Agreement
- Interest
- Utility
1.6.5 Methods of Data collection
The main sources of information were primary data and secondary data collected from
the organization.
A. primary source
PIMS 2019-21 4
The textile industry in India traditionally, after agriculture, is the only industry that
has generated huge employment for both skilled and unskilled labour in textiles. The
textile industry continues to be the second-largest employment generating sector in
India. It offers direct employment to over 35 million in the country. According to the
Ministry of Textiles, the share of textiles in total exports during April–July 2010 was
11.04%. During 2009–2010, the Indian textile industry was pegged at US$55 billion,
64% of which services domestic demand. In 2010, there were 2,500 textile weaving
factories and 4,135 textile finishing factories in all of India. According to AT
Kearney’s ‘Retail Apparel Index’, India was ranked as the fourth most promising
market for apparel retailers in 2009. Garment industry employs millions of people
around the world, and profits are measured in billions of euros. In this way, the
industry follows the increasingly complex consumer desires, demands and fashion
trends in the world. The basic tone in terms of growth rates, design, fashion,
functionality and wide range of products is given by the centers with high
consumption i.e. the richest states. The second chapter discusses the necessity of
garment producers to invest in the professionals who will be able to explore the
market, management strategies and methods for new product development and
optimization of technological process of making clothes. Disposable incomes,
government policy focused on fast-track textile export growth, and ambitious goals
have created several investment opportunities in India. The garments& fashion
industry provide a wide scope in India. Empowerment of Women Entrepreneurship
(eWe) is a first of its kind social entrepreneurship development platform to strengthen
women ecosystem. Ewe has been founded under the vision of a women entrepreneur,
Mrs. Sangeetha Abhay who has experience in garments and fashion industries with
the support of Kerala Startup Mission and Malabar Innovation Entrepreneurship Zone
(MiZone). Registered in2016, eWe fashions have made a name for itself in the list of
top suppliers of in India.
eWe fashions is a quality driven organization offering a wide range of Ladies
PIMS 2019-21 1
,garments-Short tops, salwar, bottoms, maxis, and Kurtis. Current women’s economic
empowerment interventions are not enough to overcome all obstacles facing by
women who want to be entrepreneurs. The emerging evidence from psychology and
experimental economics on agency, mindset, and leadership show that for successful
interventions to be transformative, they need to move beyond basic access to financial
and human capital and also tackle central psychological, social, and skills constraints
on women entrepreneurs. EWe intends to focus and ignite a fire amongst women from
a college going student to a middle aged housewife to embrace entrepreneurship as a
viable, fulfilling career option. Many women have found employment in this
company. Thus there is a significant important study in eWe fashions.
Entrepreneurship for Women development is a fundamental piece of human resource.
Women entrepreneurship is picking up significance in India in the current economic
condition. So, I decided to study the problems faced by the women entrepreneurs in
ewe fashions.
1.2 STATEMENT OF THE PROBLEM
Women entrepreneurship is picking up significance in India, and this study intends to
analyze the problems and prospectus of women entrepreneurship in ShakthieWe
Private Limited, Nileshwar Kasaragod.
1.3 OBJECTIVES OF THE STUDY
Following are the main objectives which I have set for this study.
Primary Objective
To study about the problems faced by women entrepreneurs.
Secondary Objective
To gain knowledge about the challenging factors of women entrepreneurs in
society
To study marketing and other production activities of eWe.
PIMS 2019-21 2
,1.4 SCOPE OF THE STUDY
The study was conducted in ShakthieWe Private Limited Nileshwar, Kasaragod. The
study will be useful to analyze the problems and challenges faced by the women
entrepreneurs. it will make people aware about the work from home opportunity
provided by eWe. The study will be useful as secondary source data for researchers
who are conducting study regarding women entrepreneur’s problems. Introducing this
platform to others will useful to company directly or indirectly. Thus there is a
significant study in eWe fashions.
1.5 NEED AND IMPORTANCE OF THE STUDY
The role of women in our society has changed drastically in the past few decades. The
women play a significant role in the economic development of any country. Women
contribute& support the economy extensively in different ways by being employed in
many different sectors. Some women are running small enterprises many of which
have proven to be successful. EWe intends to focus and ignite a fire amongst women
from a college going student to a middle aged housewife to embrace entrepreneurship
as a viable, fulfilling career option. Many women have found employment in this
company. Thus there is a significant important study in eWe fashions. The positive
effect made by women on the economy and development through this social
entrepreneurial development platform is key to the developing world. The problems
faced by the women are now also very common.so Its very important to know the
problems of the women entrepreneurs in the society. Ewe gives better chance to study
this detail. There are a lot of reasons which drags the women back. But ewe gave
them a better place to come out from their comfort zones. The women in the company
are getting a lot of benefits such as income opportunities which will help women to
become independent. So the women won’t be seeking financial helps by men. As a
result the women can take initiative as well as decision for herself. Thus, this will lead
to an impact on the community. Women will lead all the business sectors such as
business, IT, agriculture etc. This will change the traditional social concept against
women.
PIMS 2019-21 3
, 1.6 METHODOLOGY OF THE STUDY
1.6.1 Research Design
The study is carried out in ewe fashions, a first of its kind social entrepreneurship
development platform to strengthen women ecosystem. The study is descriptive in
nature. This shows the data was collected from various sources to get more
Information relating to the study. The study is conducted during the period
4/01/2020-01/02/2021.
1.6.2 Sampling design
Women associating with ewe are taken as my sample and sampling technique used for
the study is convenience sampling.
1.6.3 Sampling Size
From the population of 300 women entrepreneurs I taken sampling size of 100
Women’s associating with ewe.
1.6.4 Scaling Technique
The research is highly dependable upon the Scaling technique. There are some
Scaling techniques used for my study. Both primary and other techniques are used.
Main Scaling techniques which I used for my study are:
Nominal scale
- Dichotomous (Yes/No)
Ratio scale
Likert scale
- Satisfaction
- Agreement
- Interest
- Utility
1.6.5 Methods of Data collection
The main sources of information were primary data and secondary data collected from
the organization.
A. primary source
PIMS 2019-21 4
