BKAM3073 – ENTERPRISE STRATEGY
ADDITIONAL ASSIGNMENT - ANSWER SCHEME
QUESTION 1
(a) Identify SIX (6) key stakeholders of HKF.
(i) Patient
(ii) Donor
(iii) Public
(iv) Government
(v) Financial institutions
(vi) Board of Directors
(vii) Employees
(b) Analyse the level of power and interest for each stakeholder identified in (a)
(according to Mendelow’s Matrix) towards HKF’s strategic planning.
(i) Patient – Low power as they are outsiders thus cannot make decision. But
high interest because they are the client receiving services from HKF.
(ii) Donor – High power as they have the power to stop donation if their
expectation is not fulfilled. Interest is high since they have high expectation
on how their donation is being utilized.
(iii) Public – Low power as they are outsiders who cannot make decision. Interest
also low as they have low expectation from HKF’s activities.
(iv) Government – High power, as they can impose penalties if HKF break any
rules. Interest is low as their interest is only for HKF to serve the public.
(v) Financial institutions – High power, they can affect HKF’s strategies if HKF
fail to commit to the financial commitments. But low interest since they only
want HKF to comply with the payment terms.
(vi) Board of Directors / Managers – High power, since they are the managers.
High interest as they have many expectations from strategies that they plan.
(vii) Employees – Low power, since they are only employees, not involved in
decision making. High interest as they have many expectations from
strategies developed by the management.
, (c) Illustrate the Mendelow’s Matrix as per analysis in (b).
Interest
Low High
A (Minimal Effort) B (Keep Informed)
Low
Public Patient
Power
C (Keep Satisfied) D (Key Players)
High
Government Donor
Financial institutions Board of Directors
(d) Explain how the stakeholder analysis will help HKF in strategic planning.
Stakeholder analysis will help HKF in strategic planning when HKF needs to analyse its
internal and external environment. By doing the stakeholder analysis, HKF will get benefits
for example:
1. know who are HKF’s stakeholders and their objectives.
2. Able to avoid conflict.
3. Know the power and interest of stakeholders.
(Require full explanation).
ADDITIONAL ASSIGNMENT - ANSWER SCHEME
QUESTION 1
(a) Identify SIX (6) key stakeholders of HKF.
(i) Patient
(ii) Donor
(iii) Public
(iv) Government
(v) Financial institutions
(vi) Board of Directors
(vii) Employees
(b) Analyse the level of power and interest for each stakeholder identified in (a)
(according to Mendelow’s Matrix) towards HKF’s strategic planning.
(i) Patient – Low power as they are outsiders thus cannot make decision. But
high interest because they are the client receiving services from HKF.
(ii) Donor – High power as they have the power to stop donation if their
expectation is not fulfilled. Interest is high since they have high expectation
on how their donation is being utilized.
(iii) Public – Low power as they are outsiders who cannot make decision. Interest
also low as they have low expectation from HKF’s activities.
(iv) Government – High power, as they can impose penalties if HKF break any
rules. Interest is low as their interest is only for HKF to serve the public.
(v) Financial institutions – High power, they can affect HKF’s strategies if HKF
fail to commit to the financial commitments. But low interest since they only
want HKF to comply with the payment terms.
(vi) Board of Directors / Managers – High power, since they are the managers.
High interest as they have many expectations from strategies that they plan.
(vii) Employees – Low power, since they are only employees, not involved in
decision making. High interest as they have many expectations from
strategies developed by the management.
, (c) Illustrate the Mendelow’s Matrix as per analysis in (b).
Interest
Low High
A (Minimal Effort) B (Keep Informed)
Low
Public Patient
Power
C (Keep Satisfied) D (Key Players)
High
Government Donor
Financial institutions Board of Directors
(d) Explain how the stakeholder analysis will help HKF in strategic planning.
Stakeholder analysis will help HKF in strategic planning when HKF needs to analyse its
internal and external environment. By doing the stakeholder analysis, HKF will get benefits
for example:
1. know who are HKF’s stakeholders and their objectives.
2. Able to avoid conflict.
3. Know the power and interest of stakeholders.
(Require full explanation).
