Electronic Media Writing
Corporate, Educational, and Children’s Programs
• Examples of corporate media programming are: “talk” programs (featuring
experts or managers talking about sale/organizational/manufacturing
approaches), teleconferencing (meetings that connect sites through cyberspace),
speeches from executives, interviews, or educational/training programs.
• The most common use is educational/training programs, they can teach
grammar and speech skills for employees to introduce and sell new products.
• POP: pointofpurchase presentations, or monitors at stores that try to make
undecided customers to buy the products. However, they also inform the
employees about products and how to sell them.
• These videos may not even be for the product, but rather mainly focus on
the employees (to enhance morale, inform, train, educate).
• Writing formats and videos like these are not just for stores and outlets, but also
educational institutions, government organizations, or professional
associations.
Corporate:
• Must know program’s purpose
• Two objectives: client/management and target audience
• Audience’s purpose
• Demographics: what program materials will appeal to whom, and why
they should take it seriously. What is in it for each customer?
• “The Hantel Advantage”: King used two motivations in script (convinced
employees it would take less time for transactions, and included humor
to entertain instead of bore the employees while watching the video).
Client/Management Conferences:
• If you are independent as a writer, finding the purpose may be
more difficult.
• More often than not, the program is made inhouse but is scripted by a
freelancer. They have to meet and agree on the program.
Budget and Resources:
• Budget should be discussed with client and/or manager during their first
meeting. Can the purpose be accomplished in one program? What is the
length? Series?
Treatment or Outline:
Corporate, Educational, and Children’s Programs
• Examples of corporate media programming are: “talk” programs (featuring
experts or managers talking about sale/organizational/manufacturing
approaches), teleconferencing (meetings that connect sites through cyberspace),
speeches from executives, interviews, or educational/training programs.
• The most common use is educational/training programs, they can teach
grammar and speech skills for employees to introduce and sell new products.
• POP: pointofpurchase presentations, or monitors at stores that try to make
undecided customers to buy the products. However, they also inform the
employees about products and how to sell them.
• These videos may not even be for the product, but rather mainly focus on
the employees (to enhance morale, inform, train, educate).
• Writing formats and videos like these are not just for stores and outlets, but also
educational institutions, government organizations, or professional
associations.
Corporate:
• Must know program’s purpose
• Two objectives: client/management and target audience
• Audience’s purpose
• Demographics: what program materials will appeal to whom, and why
they should take it seriously. What is in it for each customer?
• “The Hantel Advantage”: King used two motivations in script (convinced
employees it would take less time for transactions, and included humor
to entertain instead of bore the employees while watching the video).
Client/Management Conferences:
• If you are independent as a writer, finding the purpose may be
more difficult.
• More often than not, the program is made inhouse but is scripted by a
freelancer. They have to meet and agree on the program.
Budget and Resources:
• Budget should be discussed with client and/or manager during their first
meeting. Can the purpose be accomplished in one program? What is the
length? Series?
Treatment or Outline:
