Music in Advertising and
Electronic Media
Objective
In this lesson, you will state the influence of
music on society and culture.
In this lesson, you will learn to identify the utility of music in television. You will also learn how
music is an important aspect in cinema. In addition, you will understand how music helps create an
impact in advertising when used to make a product appear attractive to the target audience.
Music in Television
Television is an integral part of our lives today. Although it was originally a medium of
telecommunication, television has evolved into a medium of entertainment. Television is derived
from the Greek letter tele, meaning “far,” and the Latin word visio, meaning “sight.” You must
have noticed how music is an integral part of most of television events.
During the 1980s, the popular cable television network, MTV, was launched to show music videos.
It was a major milestone for the music industry, and it made many music performers popular.
Michael Jackson (one of the superstars of pop/rock music) became popular because his videos,
shown on television, added a new and special flavor to music.
Jackson’s Thriller became a huge success on television channels. Following the success of Michael
Jackson’s music videos, a horde of musicians also aired their videos on television to gain popularity.
Popular music bands such as the Backstreet Boys, Boyzone, Spice Girls, and others reached the peak
of their popularity because their music videos became hits on television. Even solo singers—such as
Mariah Carey, Celine Dion, George Michael, Britney
Electronic Media
Objective
In this lesson, you will state the influence of
music on society and culture.
In this lesson, you will learn to identify the utility of music in television. You will also learn how
music is an important aspect in cinema. In addition, you will understand how music helps create an
impact in advertising when used to make a product appear attractive to the target audience.
Music in Television
Television is an integral part of our lives today. Although it was originally a medium of
telecommunication, television has evolved into a medium of entertainment. Television is derived
from the Greek letter tele, meaning “far,” and the Latin word visio, meaning “sight.” You must
have noticed how music is an integral part of most of television events.
During the 1980s, the popular cable television network, MTV, was launched to show music videos.
It was a major milestone for the music industry, and it made many music performers popular.
Michael Jackson (one of the superstars of pop/rock music) became popular because his videos,
shown on television, added a new and special flavor to music.
Jackson’s Thriller became a huge success on television channels. Following the success of Michael
Jackson’s music videos, a horde of musicians also aired their videos on television to gain popularity.
Popular music bands such as the Backstreet Boys, Boyzone, Spice Girls, and others reached the peak
of their popularity because their music videos became hits on television. Even solo singers—such as
Mariah Carey, Celine Dion, George Michael, Britney
