BUSI 300 Quiz-3, Liberty University
Question 1
3 out of 3 points
Similar to other top-level managers, public relations managers need to
Answer
Selected Answer:
create clear corporate policy.
Correct Answer:
create clear corporate policy.
Question 2
3 out of 3 points
According to a 2008 survey, which of the following is true today about the practice of public
relations in the United States?
Answer
Selected
Answer:
Pay for women and people from diverse cultural backgrounds is not
comparable to that for white men.
Correct
Answer:
Pay for women and people from diverse cultural backgrounds is not
comparable to that for white men.
Question 3
3 out of 3 points
, For agencies, budgeting relies on which of the following?
Answer
Selected
Answer:
estimating extent of cost and availability of resources
Correct Answer:
estimating extent of cost and availability of resources
Question 4
3 out of 3 points
The section of a public relations plan that provides an overview is referred to as
Answer
Selected
Answer:
the executive summary.
Correct Answer:
the executive summary.
Question 5
3 out of 3 points
Professors James Grunig and Todd Hunt said public relations practitioners perform what
organizational theorists call a(n) ________ role.
Answer
Selected
Answer:
boundary
Correct Answer:
boundary
Question 6
3 out of 3 points
, The budget Arnold Communications had for an anti-smoking public education campaign was
Answer
Selected Answer:
whopping and exceptional.
Correct Answer:
whopping and exceptional.
Question 7
3 out of 3 points
Public relations counseling opportunities are likely to grow in which of the following
nonprofit areas?
Answer
Selected
Answer:
hospitals, educational institutions, and museums
Correct Answer:
hospitals, educational institutions, and museums
Question 8
3 out of 3 points
For the public relations function to be equal in stature to other management functions,
which of the following is essential?
Answer
Selected Answer:
commitment to set realizable objectives
Correct Answer:
commitment to set realizable objectives
Question 9
3 out of 3 points
, For public relations to be the "conscience of the corporation," practitioners must
Answer
Selected Answer:
have enough autonomy to deal openly and honestly with management.
Correct Answer:
have enough autonomy to deal openly and honestly with management.
Question 10
3 out of 3 points
Advantages agencies often have over in-house public relations talent include
Answer
Selected Answer:
the higher regard management has for them over inside practitioners.
Correct Answer:
the higher regard management has for them over inside practitioners.
Question 11
3 out of 3 points
Among various duties, which of the following would likely be done by public affairs people?
Answer
Selected
Answer:
coordinating relationships with legislators on local, state, federal, and even
international levels
Correct
Answer:
coordinating relationships with legislators on local, state, federal, and even
international levels
Question 12
3 out of 3 points
Question 1
3 out of 3 points
Similar to other top-level managers, public relations managers need to
Answer
Selected Answer:
create clear corporate policy.
Correct Answer:
create clear corporate policy.
Question 2
3 out of 3 points
According to a 2008 survey, which of the following is true today about the practice of public
relations in the United States?
Answer
Selected
Answer:
Pay for women and people from diverse cultural backgrounds is not
comparable to that for white men.
Correct
Answer:
Pay for women and people from diverse cultural backgrounds is not
comparable to that for white men.
Question 3
3 out of 3 points
, For agencies, budgeting relies on which of the following?
Answer
Selected
Answer:
estimating extent of cost and availability of resources
Correct Answer:
estimating extent of cost and availability of resources
Question 4
3 out of 3 points
The section of a public relations plan that provides an overview is referred to as
Answer
Selected
Answer:
the executive summary.
Correct Answer:
the executive summary.
Question 5
3 out of 3 points
Professors James Grunig and Todd Hunt said public relations practitioners perform what
organizational theorists call a(n) ________ role.
Answer
Selected
Answer:
boundary
Correct Answer:
boundary
Question 6
3 out of 3 points
, The budget Arnold Communications had for an anti-smoking public education campaign was
Answer
Selected Answer:
whopping and exceptional.
Correct Answer:
whopping and exceptional.
Question 7
3 out of 3 points
Public relations counseling opportunities are likely to grow in which of the following
nonprofit areas?
Answer
Selected
Answer:
hospitals, educational institutions, and museums
Correct Answer:
hospitals, educational institutions, and museums
Question 8
3 out of 3 points
For the public relations function to be equal in stature to other management functions,
which of the following is essential?
Answer
Selected Answer:
commitment to set realizable objectives
Correct Answer:
commitment to set realizable objectives
Question 9
3 out of 3 points
, For public relations to be the "conscience of the corporation," practitioners must
Answer
Selected Answer:
have enough autonomy to deal openly and honestly with management.
Correct Answer:
have enough autonomy to deal openly and honestly with management.
Question 10
3 out of 3 points
Advantages agencies often have over in-house public relations talent include
Answer
Selected Answer:
the higher regard management has for them over inside practitioners.
Correct Answer:
the higher regard management has for them over inside practitioners.
Question 11
3 out of 3 points
Among various duties, which of the following would likely be done by public affairs people?
Answer
Selected
Answer:
coordinating relationships with legislators on local, state, federal, and even
international levels
Correct
Answer:
coordinating relationships with legislators on local, state, federal, and even
international levels
Question 12
3 out of 3 points
