BUBUSI 300 Quiz-3, Liberty
University
Question 1
3 out of 3 points
Public relations counseling opportunities are likely to grow in which of
the following nonprofit areas?
Answer
Selected
Answer:
hospitals, educational institutions,
and museums
Correct
Answer:
hospitals, educational institutions,
and museums
Question 2
0 out of 3 points
Similar to other top-level managers, public relations managers need
to
Answer
Selected
Answer:
forego the organization's results orientation in favor of
reputation building.
Correct
Answer:
create clear corporate policy.
Question 3
3 out of 3 points
The section of a public relations plan that provides an overview is
referred to as
Answer
Selected
Answer:
the executive
summary.
Correct
Answer:
the executive
summary.
Question 4
3 out of 3 points
, If public relations is to be the "interpreter" for management
philosophy, policy, and programs, then the director for the function
should report to the
Answer
Selected
Answer:
CEO
.
Correct
Answer:
CEO
.
Question 5
3 out of 3 points
According to a 2008 survey, which of the following is true today about
the practice of public relations in the United States?
Answer
Selected
Answer:
Pay for women and people from diverse cultural backgrounds
is not comparable to that for white men.
Correct
Answer:
Pay for women and people from diverse cultural backgrounds
is not comparable to that for white men.
Question 6
3 out of 3 points
According to a 2007 report by the U.S. Bureau of Labor, annual
"median annual salary" in major categories of public relations
Answer
Selected
Answer:
ranged from about $75,000 to under
$120,000.
Correct
Answer:
ranged from about $75,000 to under
$120,000.
Question 7
0 out of 3 points
Among the most essential steps in the public relations management
process are
Answer
Selected
Answer:
the ability to research overall organizational
problems.
Correct
Answer:
the ability to define a public relations problem or
an opportunity.
Question 8
3 out of 3 points
University
Question 1
3 out of 3 points
Public relations counseling opportunities are likely to grow in which of
the following nonprofit areas?
Answer
Selected
Answer:
hospitals, educational institutions,
and museums
Correct
Answer:
hospitals, educational institutions,
and museums
Question 2
0 out of 3 points
Similar to other top-level managers, public relations managers need
to
Answer
Selected
Answer:
forego the organization's results orientation in favor of
reputation building.
Correct
Answer:
create clear corporate policy.
Question 3
3 out of 3 points
The section of a public relations plan that provides an overview is
referred to as
Answer
Selected
Answer:
the executive
summary.
Correct
Answer:
the executive
summary.
Question 4
3 out of 3 points
, If public relations is to be the "interpreter" for management
philosophy, policy, and programs, then the director for the function
should report to the
Answer
Selected
Answer:
CEO
.
Correct
Answer:
CEO
.
Question 5
3 out of 3 points
According to a 2008 survey, which of the following is true today about
the practice of public relations in the United States?
Answer
Selected
Answer:
Pay for women and people from diverse cultural backgrounds
is not comparable to that for white men.
Correct
Answer:
Pay for women and people from diverse cultural backgrounds
is not comparable to that for white men.
Question 6
3 out of 3 points
According to a 2007 report by the U.S. Bureau of Labor, annual
"median annual salary" in major categories of public relations
Answer
Selected
Answer:
ranged from about $75,000 to under
$120,000.
Correct
Answer:
ranged from about $75,000 to under
$120,000.
Question 7
0 out of 3 points
Among the most essential steps in the public relations management
process are
Answer
Selected
Answer:
the ability to research overall organizational
problems.
Correct
Answer:
the ability to define a public relations problem or
an opportunity.
Question 8
3 out of 3 points
