UNIT15 INVESTIGATING RETAIL BUSINESS PART2/ D ACHIEVED

WERONIKA KOLTUN
20416450




UNIT 15 INVESTIGATING RETAIL BUSINESS

IMPORTANCE OF SUPPLY CHAIN AND STOCK CONTROL MANAGEMENT
TO BUSINESS SUCCESS

, Contents

Executive summary………………………………………………………………………1

Introduction…………………………………………………………………….………..2-3

Process and channels of distribution………………………………………….…..3-6

What impact digital technology has on retail and logistic process of Pull&Bear
and The Body Shop……………………………………………………………….……6-7

Analysis and evaluation of impact of digital technological developments on
retailing, the supply chain and stock control……………………………………….8

Evaluation of the effectiveness of the supply chain and stock control on the
success of the business……………………………………………………………..8-9

References………………………………………………………………………………..9



Executive summary

This business report will describe how the process of distributing items from the
manufacturer to the client differs in The Body Shop and Pull & Bear. Then it will
explore the influence digital technology has on the retail logistics process of two
contrasting firms; moreover, one business will be chosen, and analysis and
assessment of the impact of digital technology on the processes will be carried out.

Finally, the effectiveness of the supply chain and stock control on the success of the
chosen firm will be evaluated in this business report.




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