Weronika Koltun 20416450
Unit 15 UNDERSTANDING RETAILING
Investigation into Local Retail Businesses
, Executive summary
In this business report I have been required to choose two retail outlets
out of five that I have been working on in my presentation. I will have to
analyse how the local businesses are structured to meet customer
needs.
Then I will assess how retail business is able to respond to change and
improve its competitiveness. Lastly I will evaluate how trends and
changes in the United Kingdom consumer market have imparted on two
contrasting national retailers.
Contents
Analyse how local businesses are structured to satisfy consumer needs:
❖ Pull&Bear……………………………………………………………………..2
❖ The Body Shop……………………………………………………………2-3
Assess how retail business is able to respond to change and improve its
competitiveness………………………………………………………………….3-4
Evaluation of how trends and changes in the UK consumer market have
impacted two businesses.………………………………………………….4-5
References…………………………………………………………………….5
1
Unit 15 UNDERSTANDING RETAILING
Investigation into Local Retail Businesses
, Executive summary
In this business report I have been required to choose two retail outlets
out of five that I have been working on in my presentation. I will have to
analyse how the local businesses are structured to meet customer
needs.
Then I will assess how retail business is able to respond to change and
improve its competitiveness. Lastly I will evaluate how trends and
changes in the United Kingdom consumer market have imparted on two
contrasting national retailers.
Contents
Analyse how local businesses are structured to satisfy consumer needs:
❖ Pull&Bear……………………………………………………………………..2
❖ The Body Shop……………………………………………………………2-3
Assess how retail business is able to respond to change and improve its
competitiveness………………………………………………………………….3-4
Evaluation of how trends and changes in the UK consumer market have
impacted two businesses.………………………………………………….4-5
References…………………………………………………………………….5
1
