Summary QFT1 – IT Management Capstone Project – QFT1.doc
Edu Tech Business Plan 1
Edu Tech Business Plan
Manoj Adhikari, Founder
Western Government University
QFT1 – IT Management Capstone Project – QFT1
December 19 , 2016
,Edu Tech Business Plan 2
Contents
Executive Summary.....................................................................................................................................4
Company Identification...............................................................................................................................4
Mission of the company..............................................................................................................................4
Explanation.................................................................................................................................................4
Business Goals............................................................................................................................................5
Keys to Success...........................................................................................................................................5
Company Summary.....................................................................................................................................6
Industry History...........................................................................................................................................6
Legal Form of Ownership............................................................................................................................6
Location and Facilities................................................................................................................................7
Management Structure.............................................................................................................................7
Products and Services:.................................................................................................................................8
Market Analysis.........................................................................................................................................11
Target Market............................................................................................................................................11
Industry Analysis.......................................................................................................................................12
As we know everything pretty much depended on the computers and technology for any business or
organization either it’s small or large. Likewise mentioned above Edu Products in the Products and
Services section are also important component for education institutions and other business
organizations. According to Apps Run, Worldwide Education Applications Market to reach $6.1 billion
by 2020, compared with $5.4 billion in 2015 at a compound annual growth rate of 2.2% (Markovski &
Pang, 2016)............................................................................................................................................12
In 2015, the global Education applications market grew 4% to approach nearly $5.4 billion in license,
maintenance and subscription revenues. Last year Blackboard led the pack with 11% market share and
$570 million in Education product revenues, riding on a 9% jump in license, maintenance and
subscription revenues. Oracle was No.2 achieving 9% share, Ellucian was the third at 8% and SAP and
Microsoft were fourth and fifth place with 5% and 5%, respectively (Markovski & Pang, 2016). The
global Education applications are continue to grow day by day based on the demands and the advance
technology.............................................................................................................................................12
SWOT Analysis.....................................................................................................................................13
Strengths........................................................................................................................................13
Weaknesses....................................................................................................................................14
Opportunities.................................................................................................................................14
, Edu Tech Business Plan 3
Threats...........................................................................................................................................15
Market Strategy.........................................................................................................................................16
4Ps.........................................................................................................................................................16
Price......................................................................................................................................................16
Product..................................................................................................................................................16
Promotion..............................................................................................................................................17
Place......................................................................................................................................................17
Price List...............................................................................................................................................17
Promotional Strategy.............................................................................................................................17
Promotions schedule..............................................................................................................................19
Sales Forecast........................................................................................................................................20
Implementation Strategy........................................................................................................................21
Overall Strategy.....................................................................................................................................22
Monitoring Plan.....................................................................................................................................22
Financial Plan............................................................................................................................................23
Financial Projections.............................................................................................................................23
Financial position..................................................................................................................................23
Estimated Capital/Investment Needs.....................................................................................................24
Edu Tech Business Plan 1
Edu Tech Business Plan
Manoj Adhikari, Founder
Western Government University
QFT1 – IT Management Capstone Project – QFT1
December 19 , 2016
,Edu Tech Business Plan 2
Contents
Executive Summary.....................................................................................................................................4
Company Identification...............................................................................................................................4
Mission of the company..............................................................................................................................4
Explanation.................................................................................................................................................4
Business Goals............................................................................................................................................5
Keys to Success...........................................................................................................................................5
Company Summary.....................................................................................................................................6
Industry History...........................................................................................................................................6
Legal Form of Ownership............................................................................................................................6
Location and Facilities................................................................................................................................7
Management Structure.............................................................................................................................7
Products and Services:.................................................................................................................................8
Market Analysis.........................................................................................................................................11
Target Market............................................................................................................................................11
Industry Analysis.......................................................................................................................................12
As we know everything pretty much depended on the computers and technology for any business or
organization either it’s small or large. Likewise mentioned above Edu Products in the Products and
Services section are also important component for education institutions and other business
organizations. According to Apps Run, Worldwide Education Applications Market to reach $6.1 billion
by 2020, compared with $5.4 billion in 2015 at a compound annual growth rate of 2.2% (Markovski &
Pang, 2016)............................................................................................................................................12
In 2015, the global Education applications market grew 4% to approach nearly $5.4 billion in license,
maintenance and subscription revenues. Last year Blackboard led the pack with 11% market share and
$570 million in Education product revenues, riding on a 9% jump in license, maintenance and
subscription revenues. Oracle was No.2 achieving 9% share, Ellucian was the third at 8% and SAP and
Microsoft were fourth and fifth place with 5% and 5%, respectively (Markovski & Pang, 2016). The
global Education applications are continue to grow day by day based on the demands and the advance
technology.............................................................................................................................................12
SWOT Analysis.....................................................................................................................................13
Strengths........................................................................................................................................13
Weaknesses....................................................................................................................................14
Opportunities.................................................................................................................................14
, Edu Tech Business Plan 3
Threats...........................................................................................................................................15
Market Strategy.........................................................................................................................................16
4Ps.........................................................................................................................................................16
Price......................................................................................................................................................16
Product..................................................................................................................................................16
Promotion..............................................................................................................................................17
Place......................................................................................................................................................17
Price List...............................................................................................................................................17
Promotional Strategy.............................................................................................................................17
Promotions schedule..............................................................................................................................19
Sales Forecast........................................................................................................................................20
Implementation Strategy........................................................................................................................21
Overall Strategy.....................................................................................................................................22
Monitoring Plan.....................................................................................................................................22
Financial Plan............................................................................................................................................23
Financial Projections.............................................................................................................................23
Financial position..................................................................................................................................23
Estimated Capital/Investment Needs.....................................................................................................24
