Media studies: Mass communication and
Media theory
Module code: COM2604
Unique Assignment 1 Number: 840115
,TABLE OF CONTENTS
PAGE NUMBER
1. Question 1: Approaches to the study of Mass Communication 3
2. Question 2: The Role and Functions of the Media 4
3. Question 3: The Effects of Mass Communication (Effect Studies) 6
4. Question 4: Media Culture and the Ideological power of the Media 9
5. Question 5: Globalisation 12
SOURCES CONSULTED 14
1
, DECLARATION OF OWN WORK
DECLARATION
Name and student number:
Assignment topic: MASS COMMUNICATION AND THEORY
I declare that this assignment is my own original work. Where secondary material has
been used (either from a printed source or from the Internet), this has been carefully
acknowledged and referenced in accordance with departmental requirements. I
understand what plagiarism is and I am aware of the department’s policy in this regard. I
have not allowed anyone else to borrow or copy my work.
Signature: Date: 01 MAY 2021
2
Media theory
Module code: COM2604
Unique Assignment 1 Number: 840115
,TABLE OF CONTENTS
PAGE NUMBER
1. Question 1: Approaches to the study of Mass Communication 3
2. Question 2: The Role and Functions of the Media 4
3. Question 3: The Effects of Mass Communication (Effect Studies) 6
4. Question 4: Media Culture and the Ideological power of the Media 9
5. Question 5: Globalisation 12
SOURCES CONSULTED 14
1
, DECLARATION OF OWN WORK
DECLARATION
Name and student number:
Assignment topic: MASS COMMUNICATION AND THEORY
I declare that this assignment is my own original work. Where secondary material has
been used (either from a printed source or from the Internet), this has been carefully
acknowledged and referenced in accordance with departmental requirements. I
understand what plagiarism is and I am aware of the department’s policy in this regard. I
have not allowed anyone else to borrow or copy my work.
Signature: Date: 01 MAY 2021
2
