GLOBALLYGREAT BY
30
,INHOUDS-
OPGAVE
Founding of Globally ...................................................Page 3 to 5
What is the organizational structure? ............................Page 5 to 6
What services do they offer? ........................................Page 6 to 7
How do these services come about?.................................... Page 8
What is the quality of these services? ................................. Page 9
What is their target audience? ................................. Page 10 to 11
Marketing mix ........................................................ Page 11 to 14
Key figures of Globally ............................................ Page 14 to 16
Current developments ............................................. Page 16 to 17
Cultural differences within the organization ............... Page 18 to 19
Interaction with the buyer/customer/supplier............. Page 19 to 22
The legal regulations in the UAE ............................... Page 23 to 25
The unique selling point of the organization ............... Page 25 to 26
Long term vision .................................................... Page 26 to 27
Appraisal ....................................................................... Page 28
Photo Gallery ................................................................. Page 29
2
,FOUNDING OF GLOBALLY?
The company originated from CityFilm B.V. who makes
documentaries for the hospitality industry, airlines and media
platforms. Because of this, the founder (Stefanie Schachtschabel)
came into contact with sustainability, she found it an interesting
subject and started to orientate towards the demand of
sustainable/innovative processes in Dubai. Cityfilm is located in
Dubai, Amsterdam and South Africa. Researching sustainability in
Dubai has led to a change in the mindset of Stefanie, who has come
to see business opportunities in the sustainability sector in Dubai.
The research also showed that there is a demand for
sustainable/innovative processes in Dubai. This has led to the
establishment of Globally, which include the following small
companies:
- Globally Connects
- Globally Broadcasting
- Globally Projects
- Globally Productions
3
, Globally Connects:
Globally Connects aims to connect sustainability-driven innovations
to local authorities and corporates. These innovations are required
to touch upon one or more of the following categories. These
categories are in line with the Sustainable Development Goals
(SDG’s) from the United Nations.
- Vision
- Sustainable cities
- Waste management
- Clean Energy
- Sustainable Business Practices
- Mobility
- Climate Change
- Happiness
- Sustainable Lifestyle
- Innovation technologies
If companies around the world deliver an innovative process or
product that contributes to reaching the targets within the SDG’s,
they can get in touch with Globally. Globally Connects ensures that
the company is then managed into the right direction. They
successfully do the with the support of the UAE Ministry of Climate
Change and Environment, the UAE Ministry of Economy and key
stakeholders in the region. The goal is to get the innovations that
contribute to realising the sustainability vision of Sheikh Mohammed
bin Rashid al Maktoum, Vice President and Prime Minister of the
United Arab Emirates and ruler of the Emirate of Dubai, to the UAE.
Dubai aims to become the most sustainable city on earth by 2050,
and they are already showing significant progress in this field.
4
30
,INHOUDS-
OPGAVE
Founding of Globally ...................................................Page 3 to 5
What is the organizational structure? ............................Page 5 to 6
What services do they offer? ........................................Page 6 to 7
How do these services come about?.................................... Page 8
What is the quality of these services? ................................. Page 9
What is their target audience? ................................. Page 10 to 11
Marketing mix ........................................................ Page 11 to 14
Key figures of Globally ............................................ Page 14 to 16
Current developments ............................................. Page 16 to 17
Cultural differences within the organization ............... Page 18 to 19
Interaction with the buyer/customer/supplier............. Page 19 to 22
The legal regulations in the UAE ............................... Page 23 to 25
The unique selling point of the organization ............... Page 25 to 26
Long term vision .................................................... Page 26 to 27
Appraisal ....................................................................... Page 28
Photo Gallery ................................................................. Page 29
2
,FOUNDING OF GLOBALLY?
The company originated from CityFilm B.V. who makes
documentaries for the hospitality industry, airlines and media
platforms. Because of this, the founder (Stefanie Schachtschabel)
came into contact with sustainability, she found it an interesting
subject and started to orientate towards the demand of
sustainable/innovative processes in Dubai. Cityfilm is located in
Dubai, Amsterdam and South Africa. Researching sustainability in
Dubai has led to a change in the mindset of Stefanie, who has come
to see business opportunities in the sustainability sector in Dubai.
The research also showed that there is a demand for
sustainable/innovative processes in Dubai. This has led to the
establishment of Globally, which include the following small
companies:
- Globally Connects
- Globally Broadcasting
- Globally Projects
- Globally Productions
3
, Globally Connects:
Globally Connects aims to connect sustainability-driven innovations
to local authorities and corporates. These innovations are required
to touch upon one or more of the following categories. These
categories are in line with the Sustainable Development Goals
(SDG’s) from the United Nations.
- Vision
- Sustainable cities
- Waste management
- Clean Energy
- Sustainable Business Practices
- Mobility
- Climate Change
- Happiness
- Sustainable Lifestyle
- Innovation technologies
If companies around the world deliver an innovative process or
product that contributes to reaching the targets within the SDG’s,
they can get in touch with Globally. Globally Connects ensures that
the company is then managed into the right direction. They
successfully do the with the support of the UAE Ministry of Climate
Change and Environment, the UAE Ministry of Economy and key
stakeholders in the region. The goal is to get the innovations that
contribute to realising the sustainability vision of Sheikh Mohammed
bin Rashid al Maktoum, Vice President and Prime Minister of the
United Arab Emirates and ruler of the Emirate of Dubai, to the UAE.
Dubai aims to become the most sustainable city on earth by 2050,
and they are already showing significant progress in this field.
4
